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Keara Cho

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Sr. Director, Demand Generation, Salesforce
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Keara Cho
Sr. Director, Demand Generation at Salesforce August 16
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websit...Read More
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Keara Cho
Sr. Director, Demand Generation at Salesforce August 16
Have a beginner's mind.  What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown...Read More
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Keara Cho
Sr. Director, Demand Generation at Salesforce August 16
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up...Read More
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Keara Cho
Sr. Director, Demand Generation at Salesforce August 16
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your ...Read More
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Keara Cho
Sr. Director, Demand Generation at Salesforce August 16
Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with ...Read More
Credentials & Highlights
Sr. Director, Demand Generation at Salesforce
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Top 10 Demand Generation Contributor
Lives In San Francisco, California, United States
Knows About Channel Mix