The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websit...Read More
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When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?
Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown...Read More
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up...Read More
What are the best ways to support a Product Led approach to demand generation - are there certain channels you think we should explore?
When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?
Credentials & Highlights
Sr. Director, Demand Generation at Salesforce
Lives In San Francisco, California, United States
Knows About Channel Mix