Keara Cho

The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites ...

Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown)....

Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up an...

This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your web...

Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to...

Get the metrics for these following measures so you can share with your internal stakeholder how ABM is impacting the business on 1 page. Marketing's contribution to re...

What a great question. I never thought about data in this way. Thanks for forcing me to think through the differences as it relate to KPIs vs. data to help inform vs. pur...

The way I think about ABM metrics are 3 folds:What’s the revenue impact we are driving - early indicators include what’s our contribution to pipe generation.How are we he...

I will keep this answer short and sweet. If a strategy drives quality pipe generation I would immediate duplicate and continue to refine.

The most simple answer I can give is that they are both very similar - demand gen and growth marketing roles drive X% of the company's Pipe Generation and Revenue. Both a...