Keara Cho
Sr. Director, Demand Generation, Salesforce
Content
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be responsible for the entire customer journey. In fact, 56% of high-pe......Read More
2680 Views
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown). The challenges you have faced leading other teams are not going to be the same set of challenges you will face in your new r......Read More
2064 Views
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside ......Read More
1688 Views
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with you......Read More
1394 Views
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to integrate a call-to-action? For example, in one of our small business campaigns where we were targeting small business owner......Read More
1155 Views
Credentials & Highlights
Sr. Director, Demand Generation at Salesforce
Top Demand Generation Mentor List
Lives In San Francisco, California, United States
Knows About Demand Generation Strategy, Sales / Demand Gen Alignment, Channel Mix, Growth Marketi......more
Work At Salesforce
Technical Product Marketing Manager/Senior Manager
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