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Keara Cho

Keara ChoShare

Sr. Director, Demand Generation, Salesforce
Content
What are your top performing email strategies you’ve used historically?
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Keara Cho
Keara Cho
Sr. Director, Demand Generation at Salesforce • August 16
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websit...Read More
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1426 Views
When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?
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Keara Cho
Keara Cho
Sr. Director, Demand Generation at Salesforce • August 16
Have a beginner's mind.  What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown...Read More
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1366 Views
Are there specific channels you think are a foundation to a Demand Generation strategy?
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Keara Cho
Keara Cho
Sr. Director, Demand Generation at Salesforce • August 16
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up...Read More
31 Saves
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1019 Views
What are the best ways to support a Product Led approach to demand generation - are there certain channels you think we should explore?
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Keara Cho
Keara Cho
Sr. Director, Demand Generation at Salesforce • August 16
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your ...Read More
17 Saves
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814 Views
When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?
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Keara Cho
Keara Cho
Sr. Director, Demand Generation at Salesforce • August 16
Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with ...Read More
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682 Views
Credentials & Highlights
Sr. Director, Demand Generation at Salesforce
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Top 10 Demand Generation Contributor
Lives In San Francisco, California, United States
Knows About Channel Mix