AMA: Salesforce Vice President, C-Suite Marketing, Kexin Chen on Developing your Demand Generation Career

My first job out of college was an account executive role selling advertisement to SMB. Ultimately I leaned towards marketing because I liked that 1) it was an at scale p...

Ultimately the challenge is going to be the hard skills and translating a 1:1 customer engagement strategy to 1:many. Often times, having a long history in sales won't tr...

For anyone who wants to understand demand gen, I think about these two areas: 1) Customer Segmentation and Personalization. 2) Reporting, Analytics and Measurement. 1) Wi...

GenAI is advancing quickly and for those who are playing and experimenting, they'll have an advantage over those who aren't. Being able to learn how to prompt will be a c...

If "manager" is reference people management, I believe the most important skill sets are primarily soft skills. It's a focus on empowering your team and knowing when to l...

When I interview, I like to ask two questions: 1) Do you like to ask for permission or do you like to ask for forgiveness?2) What is a childhood trait you have maintained...

It's fantastic that in these times of efficient, sustainable growth, demand generation marketers are highly sought after! Ultimately I think it comes down to what the bus...

Data quality issues. From duplicate records, invalid contact info, and missing fields. The lack of and inaccurate data can create a ton of manual work for the team.

I don't think there is a single career path for demand gen. I have members across team who have come up via martech, digital marketing, sales, product marketing, field ma...

I'm pretty loyal and like to spend a few years at a company since I believe it takes at least 3 years to settle and see your impact to fruition. I'm at a Fortune 500 and ...

I think it depends on what level you're coming into the role and the expectations set by the company. For the foundation of any hire, I believe effective communicator, g...

There are so many great paths into demand gen. I actually think spending 1-2 years (at most) in a Sales Development or Business Development Representative role is an inte...