Kexin Chen

In terms of defining success, more top line KPIs are aligned to the targets set for pipeline and ACV (annual contract value) and my team's marketing contribution. Since m...

As a marketer, knowing your audience is critical. Internal stakeholders are no different. I view them as your internal audience. Generally, I will schedule an initial kic...

The audience I target are primarily Fortune 500 C-Suite. In this case, we take an account first approach and weigh events more heavily than digital in our marketing plans...

For historically tense relationships, one of my coaches has given me a fantastic framework: Take a step back and request time to address your relationship. Request the ti...

Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Sale...

I think the best way to gain insights from internal stakeholders is to:Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting ...

For ROI, it's helpful to know what the outcome of the event is meant to accomplish (IE: generate, progress, and or close pipe).Can impact the content strategy and the aud...

The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund anc...

I'm pretty loyal and like to spend a few years at a company since I believe it takes at least 3 years to settle and see your impact to fruition. I'm at a Fortune 500 and ...

For sales and marketing alignment, I find understanding their core KPIs and joining their regular leadership cadence meetings allows you to understand the top of mind cha...