AMA: Salesforce Vice President, C-Suite Marketing, Kexin Chen on Event Marketing Strategy

This can be a challenge, but generally once you have one or two, the rest become easier over time. A few approaches to consider:Run analysis to understand who is relevant...

For ROI, it's helpful to know what the outcome of the event is meant to accomplish (IE: generate, progress, and or close pipe).Can impact the content strategy and the aud...

For large scale events, create different content focused on the key buyers you know will attend and their key objectives. It may mean you have a range of break out sessio...

Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Sale...

The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund anc...

Being in B2B, I personally find B2C to have the best experiential marketing. I truly believe you can find inspiration for events in your day to day life. It's about creat...