AMA: Salesforce Vice President, C-Suite Marketing, Kexin Chen on Stakeholder Management

I think the best way to gain insights from internal stakeholders is to:Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting ...

In preparation for a launch, I like to consider the key milestones and create a workback plan that includes who we need to update and when. To help ensure there is strong...

As a marketer, knowing your audience is critical. Internal stakeholders are no different. I view them as your internal audience. Generally, I will schedule an initial kic...

A successful integrated marketing plan takes a village of marketers across a myriad of functions and specialties. When there are unclear swim lanes, I tend to like to add...

For historically tense relationships, one of my coaches has given me a fantastic framework: Take a step back and request time to address your relationship. Request the ti...

The audience I target are primarily Fortune 500 C-Suite. In this case, we take an account first approach and weigh events more heavily than digital in our marketing plans...

In terms of defining success, more top line KPIs are aligned to the targets set for pipeline and ACV (annual contract value) and my team's marketing contribution. Since m...

For sales and marketing alignment, I find understanding their core KPIs and joining their regular leadership cadence meetings allows you to understand the top of mind cha...

You don't need anyone to report into you to be successful in leading a program/initiative/campaign. My recommendation of aligning to stakeholders also stands with collabo...

With the start of every program, ideation is critical in inspiring collaboration and partnership. As we get ready for execution, I always recommend a few of these tips: ...