AMA: Second Nature VP of Marketing, Sam Clarke on Channel Mix

April 18 @ 10:00AM PST

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Second Nature VP of Marketing, Sam Clarke on Channel Mix

Top Questions

When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

Sam Clarke

Second Nature VP of Marketing • April 18

Here’s what I think are the first three steps in identifying the best channels to drive the right demand: 1. Audit the lead source/channel for every closed-won customer from the past quarter. While other channels might drive more demand, this report will show you the channels that are......Read More

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When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?

Sam Clarke

Second Nature VP of Marketing • April 18

If you find that volume is sparse in digital channels like organic and paid, here are a couple suggestions: 1. Conferences Your prospects will always try to be leveling up. If they aren't using the world wide web for this, then they are attending their industry specific confe......Read More

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What are some new cutting edge tools to consider buying in 2023?

Sam Clarke

Second Nature VP of Marketing • April 18

Here at Second Nature, we've been investing a lot in identifying our TAM. We've been able to identify our target accounts through a backlinking audit from a couple of softwares that our ideal customers use. But when it comes to enriching those accounts with useful information, we are using the to......Read More

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Which channels should they prioritize in their marketing mix to maximize their impact?

Sam Clarke

Second Nature VP of Marketing • April 18

I would prioritize paid search and co-marketing. Here's why: 1. While paid search can get very expensive, you can learn a lot from this channel that can then help you optimize other channels. I love paid because it's very easy to measure performance. I can see what prospects are click......Read More

399 Views

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How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?

Sam Clarke

Second Nature VP of Marketing • April 18

I incorporate online review sites into my overall organic strategy. Online review sites typically rank very well for non-branded terms in search engines like Google. So well actually that they are particularly difficult to leapfrog. What I'll do is list out the most important non-branded searc......Read More

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