Sam Clarke

VP of Marketing, Second Nature

Content

What are some examples of "quick wins" you should aim for in the first 90 days?

Sam Clarke

Second Nature VP of Marketing • March 15

As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/customer, the better you'll be at your job in the long run. That said, I do sprinkle these "quick win......Read More

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What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?

Sam Clarke

Second Nature VP of Marketing • March 15

If you are the first demand generation hire at a company, chances are you are going to need to advocate for some immediate changes to your funnel. They probably hired a demand generator because something needs to be addressed. However, question everything and confirm what needs to be addressed yo......Read More

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What should you aim to do in your first month and your first quarter?

Sam Clarke

Second Nature VP of Marketing • March 15

Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should be 40% focused on continuing to learn the business and 60% focused on executing your plan. In the first 3 months... 1. Sc......Read More

1124 Views

What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?

Sam Clarke

Second Nature VP of Marketing • March 15

Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it into your final draft. You should lean on the team that has seen it firsthand versus thinking you have all the answers. Whe......Read More

1043 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

Sam Clarke

Second Nature VP of Marketing • March 15

The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies. When you first join a company, understand its best and worst-performing channels. Then, compare that performance to your competitors. If your competitors are all benefit......Read More

964 Views

How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?

Sam Clarke

Second Nature VP of Marketing • April 19

I incorporate online review sites into my overall organic strategy. Online review sites typically rank very well for non-branded terms in search engines like Google. So well actually that they are particularly difficult to leapfrog. What I'll do is list out the most important non-branded searc......Read More

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Which channels should they prioritize in their marketing mix to maximize their impact?

Sam Clarke

Second Nature VP of Marketing • April 19

I would prioritize paid search and co-marketing. Here's why: 1. While paid search can get very expensive, you can learn a lot from this channel that can then help you optimize other channels. I love paid because it's very easy to measure performance. I can see what prospects are click......Read More

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What are some new cutting edge tools to consider buying in 2023?

Sam Clarke

Second Nature VP of Marketing • April 19

Here at Second Nature, we've been investing a lot in identifying our TAM. We've been able to identify our target accounts through a backlinking audit from a couple of softwares that our ideal customers use. But when it comes to enriching those accounts with useful information, we are using the to......Read More

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When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?

Sam Clarke

Second Nature VP of Marketing • April 19

If you find that volume is sparse in digital channels like organic and paid, here are a couple suggestions: 1. Conferences Your prospects will always try to be leveling up. If they aren't using the world wide web for this, then they are attending their industry specific confe......Read More

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When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

Sam Clarke

Second Nature VP of Marketing • April 19

Here’s what I think are the first three steps in identifying the best channels to drive the right demand: 1. Audit the lead source/channel for every closed-won customer from the past quarter. While other channels might drive more demand, this report will show you the channels that are......Read More