Profile
Sam Clarke

Sam Clarke

VP of Marketing, Second Nature

Content

Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/customer, the better you'll be at your job in the long run. That said, I do sprinkle these "quick win...Read More
1683 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
If you are the first demand generation hire at a company, chances are you are going to need to advocate for some immediate changes to your funnel. They probably hired a demand generator because something needs to be addressed. However, question everything and confirm what needs to be addressed yo...Read More
1280 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should be 40% focused on continuing to learn the business and 60% focused on executing your plan. In the first 3 months...  1. Sc...Read More
1186 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it into your final draft. You should lean on the team that has seen it firsthand versus thinking you have all the answers. Whe...Read More
1078 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies.  When you first join a company, understand its best and worst-performing channels. Then, compare that performance to your competitors. If your competitors are all benefit...Read More
994 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingApril 18
I would prioritize paid search and co-marketing. Here's why: 1. While paid search can get very expensive, you can learn a lot from this channel that can then help you optimize other channels. I love paid because it's very easy to measure performance. I can see what prospects are click...Read More
437 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingApril 18
Here’s what I think are the first three steps in identifying the best channels to drive the right demand: 1. Audit the lead source/channel for every closed-won customer from the past quarter. While other channels might drive more demand, this report will show you the channels that are...Read More
392 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingApril 18
Here at Second Nature, we've been investing a lot in identifying our TAM. We've been able to identify our target accounts through a backlinking audit from a couple of softwares that our ideal customers use. But when it comes to enriching those accounts with useful information, we are using the to...Read More
390 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingApril 18
I incorporate online review sites into my overall organic strategy. Online review sites typically rank very well for non-branded terms in search engines like Google. So well actually that they are particularly difficult to leapfrog. What I'll do is list out the most important non-branded searc...Read More
372 Views
Sam Clarke
Sam Clarke
Second Nature VP of MarketingApril 18
If you find that volume is sparse in digital channels like organic and paid, here are a couple suggestions: 1. Conferences Your prospects will always try to be leveling up. If they aren't using the world wide web for this, then they are attending their industry specific confe...Read More
362 Views
Credentials & Highlights
VP of Marketing at Second Nature
Top Demand Generation Mentor List
Knows About SMB Demand Gen, Digital Marketing, Experimentation, Growth Marketing, Marketing Ops /...more