AMA: Sentry Director of Demand Generation, Krista Muir on Account Based Marketing Strategy
August 23 @ 10:00AM PT
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Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
This question has a lot to unpack. Influencing change takes a LOT of time, but I would recommend starting with first principles. 3 things I would start with: I gotta sa...
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Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list...
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Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
Yes, I've introduced many MarTech solutions throughout my career! As with any business case for new technology, it will require buy-in from leadership and cross-functio...
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Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account". # of campaign responses...
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Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
I would recommend building target account lists based on where that account is in their customer journey. Channels are usually pretty constant. Your targeting ability, l...
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