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Krista Muir

Krista Muir

Senior Manager, Streamlit Developer Marketing, Snowflake

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Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
* Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list, # of campaign responses per account, # of impressions or CTR by account, # of opportunities, $ pipeline generated,......Read More
3214 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account".   *  # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured.......Read More
1740 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
This question has a lot to unpack. Influencing change takes a LOT of time, but I would recommend starting with first principles. 3 things I would start with: * I gotta say marketing sure did a good job of marketing ourselves! However, “ABM” is not a marketing thing; it’s a holistic revenu......Read More
1682 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
Yes, I've introduced many MarTech solutions throughout my career!  As with any business case for new technology, it will require buy-in from leadership and cross-functional teams. Where possible, I highly recommend finding a peer-level champion at the company to help make the case with you. It......Read More
1277 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
I would recommend building target account lists based on where that account is in their customer journey. Channels are usually pretty constant. Your targeting ability, level of intent, tactics/offers, messages, and the budget you're willing to spend on them will change. It will cost significantly......Read More
1196 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingOctober 25
Hopefully not a cop-out, but "it depends." There isn't a magic % that I've found. When you map out your user journeys, where do you see the biggest fall-off in conversion? That's where I would suggest focusing your efforts. Sales will always ask for more BOFU content, so make sure the content tha......Read More
267 Views
Credentials & Highlights
Senior Manager, Streamlit Developer Marketing at Snowflake
Formerly Sentry, Udemy for Business, Demandbase
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Lives In San Francisco, CA
Knows About Account Based Marketing Strategy