AMA: Seso Inc. Head of Demand Generation, Emily Chisholm on Demand Generation Strategy
February 19 @ 10:00AM PT
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In a world filled with generic tips and tricks, what is one of your go-to fundamental strategies for SaaS demand gen.
Two sided marketplace SaaS: Clients (Paid) and Members (Free)
Seso Head of Demand Generation • 2mo
In my experience, it's thought leadership. Importantly: GREAT thought leadership. Give away your special sauce. Be so transparent about your expertise that you give away ...
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How can you balance creating demand vs. capturing demand when management doesn't understand the importance of creating demand?
We often have to shift budget, time, and resources into only BOFU campaigns in order to hit our MQL targets, which hurts our ability to create demand in the long run.
Seso Head of Demand Generation • 2mo
The demand creation that gets talked about a lot is highly orchestrated campaigns, but that's not the only way to build awareness and create demand. A lot of demand creat...
1486 Views
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Seso Head of Demand Generation • 2mo
Look at your highest value best fit accounts, and really dive into how they bought from you: how they found you, who they talked to, how many times, what their hesitation...
437 Views
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Seso Head of Demand Generation • 2mo
This is easiest when you have some historical accounts. Ultimately, the strategy shouldn't be built by your ideas, it should be informed by your customers. If blog posts ...
378 Views
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Seso Head of Demand Generation • 2mo
Spelling :) JK but really, it depends who you're talking to. Demand generation tends to more consistently imply your goals are tied to leads, opportunities, pipeline and ...
478 Views
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Seso Head of Demand Generation • 2mo
Test! Build a good case for why you think something would make for a worthwhile test and try it out. Be upfront that it's a test, what your hypothesis is and why, and tha...
394 Views
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