Communities
Product Marketing
Product Management
Demand Generation
Revenue Operations
Customer Success
Sales
Mentors
About Us
Sign Up / Sign In
AMA:
Seso Inc. Head of Demand Generation, Emily Chisholm on Sales / Demand Gen Alignment
June 10 @ 10:00AM PT
Register for AMA
Register
We will email you Emily's answers to these questions after the event in case you can't make it.
Ask me anything
AMA Page
In what ways have you integrated sales feedback into the demand gen strategy without compromising the broader marketing objectives?
Request | 1
Can you share a specific instance where a misalignment between sales and demand gen led to a significant challenge? How was it resolved?
Request | 1
What steps do you take to ensure that the demand gen content strategy aligns with the sales team’s evolving needs and customer conversations?
Request | 1
How do you handle situations where sales believes the leads are not converting due to demand gen’s targeting or messaging strategy?
Request | 1
How do you align on the lead scoring model, and what processes are in place for continuously optimizing it based on sales outcomes?
Request | 1
What mechanisms do you have in place to quantify the impact of demand gen efforts on the sales pipeline beyond just lead generation?
Request | 1
How do you facilitate cross-functional collaboration between sales and demand gen when launching new products or entering new markets?
Request | 1
How do you navigate the tension between sales-driven short-term goals and demand gen’s focus on long-term brand building?
Request | 1
What are your strategies for managing discrepancies in pipeline forecasting between sales and demand gen?
Request | 1
