AMA: Shopify Head of Video Marketing, Katie Jane Parkes on Demand Generation Skills

Here are the skills I think you need to be a great demand generation leader: Deep understanding of the sales processAbility to connect sales and marketing Email marketing...

I think having the right soft skills is better when you're joining a new team. A lot of the time, the soft skills are very hard to teach others. They are developed over a...

In my opinion, this one is simple: you retain good demand generation talent by giving people autonomy to act on behalf of the business, make good decisions quickly, and c...

Yes, definitely! Showing interest in demand generation is a great start. If you are currently in another field and want to move over, I'd encourage you to look for ways y...

I think you need to acknowledge this problem with your boss, especially if you have data to back up why their feedback isn't helpful or is steering the strategy/project i...

My advice for recent graduates looking to go straight into demand generation is to think about your own experience as a person who loves certain brands. Ask yourself what...

The common traits that all of the best demand generation candidates have is a growth mindset and the ability to combine both data/science and creativity in their approach...

I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifi...