AMA: Shopify Director (Head of) Global GTM & Demand Generation, Tamara Niesen on Demand Generation Soft and Hard Skills

Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins...

Successful demand gen marketers have a broad skill set, from creative thinking to critical thinking. Some of the most important things I look for: Project management an...

Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where ...

As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing! I would start with getting to know the demand gen team at...

Operating in a silo from sales and not treating them as my first team. B2B demand gen marketing- developing pipeline for sales is our job. If we are not in lockstep wi...

This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psycholo...

The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a produ...

Demand generation is to create pipeline, and transparently, it's easy to cheat and create volumes of leads. Accountability lies in quality, and so measuring teams on the ...