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AMA: Shopify Director (Head of) Global GTM & Demand Generation, Tamara Niesen on Demand Generation Soft and Hard Skills
August 25 @ 10:00AM PST
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Shopify Director (Head of) Global GTM & Demand Generation, Tamara Niesen on Demand Generation Soft and Hard Skills
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Tamara Niesen
WooCommerce CMO • August 25
Demand generation is to create pipeline, and transparently, it's easy to cheat and create volumes of leads. Accountability lies in quality, and so measuring teams on the metric that is a true indication of quality is essential for ensuring teams target the right audience and it's also a measure f......Read More
541 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
Operating in a silo from sales and not treating them as my first team. B2B demand gen marketing- developing pipeline for sales is our job. If we are not in lockstep with sales, and don't show up as one team, we end up with an unhealthy tension that pits teams against eachother. I have only m......Read More
700 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
Successful demand gen marketers have a broad skill set, from creative thinking to critical thinking. Some of the most important things I look for: * Project management and relationship management: working cross functionally is essential to devlopping strategic demand gen programs and campaig......Read More
381 Views
3 requests
Tamara Niesen
WooCommerce CMO • August 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More
1163 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point. In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More
911 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing! I would start with getting to know the demand gen team at your organization, or, start to network, subscribe to AMA's like this one, listen to demand gen podcasts to better understand......Read More
837 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psychological safety, one that encourages healthy debate and conflict is (IMO), the envinroment that breeds the most creative and succe......Read More
560 Views
2 requests
Tamara Niesen
WooCommerce CMO • August 25
The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a product marketing hire or skill set and focus on the foundations: * Positioning, value props, messaging, personas, pitch decks, roa......Read More
859 Views
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