Content
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins...
2062 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
I am focused on B2B marketing to create, drive and capture demand with the end goal of creating a pipeline for sales teams (well, ultimately to acquire customers!). From...
1655 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where ...
1499 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a produ...
1407 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not....
1383 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing! I would start with getting to know the demand gen team at...
1337 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Understand how each of you are wired. Personality tests are helpful here, especially as it relates to how someone makes decisions, and how they like to receive or give f...
1151 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psycholo...
1123 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
See response re: becoming more influential for more details. In addition to those hard skills and tactics, I would say the soft skill side of this is crucial: I establish...
1115 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
The [long] answer to this is part art, part science. Whether you are in a product led growth role, or creating demand for a sales led go to market organization, knowing y...
1033 Views
Credentials & Highlights
CMO at WooCommerce
Formerly Shopify, D2L, BlackBerry
Demand Generation AMA Contributor
Top 10 Demand Generation Contributor
Lives In Kitchener, ON
Knows About Demand Generation Soft and Hard Skills, Scaling a Demand Generation Team