AMA: Showpad Director of Digital Marketing & ABM, Moon Kang 🚀 on Demand Generation Career Path
October 23 @ 11:00AM PT
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Transitioning into demand generation starts with mindset, not credentials. The fundamentals of marketing can be taught. What’s harder to teach is taste; design instinct, ...
541 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Some of the best marketers I’ve ever worked with were engineers at heart -- true tinkerers. Always asking questions. How can this be done better? What if I break this apa...
467 Views
1 request
Showpad Director, Growth Marketing | Formerly a child • 6mo
I always wanted to give sales a try but never really had the opportunity. Honestly, I don’t think I’d thrive under the pressure of quotas – that level of intensity isn’t ...
483 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Data analytics, without question. Everything I do in marketing comes down to results – not just “this looks great” or “people liked it,” but hard, black and white numbers...
410 Views
1 request
What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Showpad Director, Growth Marketing | Formerly a child • 6mo
My favorite demand generation interview question is simple: “Talk me through your ideal ABM program.”I’ve asked this countless times, and it’s exhausting how often people...
535 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Data analytics, without a doubt. In 2025, marketing isn’t about launching campaigns and celebrating pretty creative -- it’s about owning the full journey from first ad im...
520 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Life’s too short to work for a manager you can’t be transparent with. If you disagree with feedback, be honest and upfront about it. Explain why you feel it’s unfair, and...
464 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
It can be, but not always. A great CMO is a mix of storyteller and analyst. Someone who can see beyond who we are today and paint a clear vision of where we’re headed, bo...
409 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
Data analytics, first and foremost. You need to know how to pull actionable insights from complex data and turn them into a story that drives decisions. That’s the founda...
435 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
You need to come in with the non-negotiable hard skills; data analysis and communication. Those are mission critical for me. From there, it’s your soft skills that determ...
417 Views
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Showpad Director, Growth Marketing | Formerly a child • 6mo
My philosophy is simple; don’t get in the way of people making their money. If someone is performing well, pay them well. Compensation should never be a distraction. When...
430 Views
1 request
AI
What are the top AI skills you think we need in the next 12 months as Demand leaders?
Showpad Director, Growth Marketing | Formerly a child • 6mo
I take a sandwich approach to AI; it’s slices of bread, not the good stuff in between. It helps you start or finish your strategic work, but the meat in the middle still ...
530 Views
1 request