Liz Bernardo

AMA: Snow Software Director of Demand Generation and Channel Marketing - Americas, Liz Bernardo on Demand Generation 30 / 60 / 90 Day Plan

March 1 @ 10:00AM PT
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Liz Bernardo
Charted Head of Marketing3y
The first question that immediately comes to mind is: "What is the best way we can work together?" Dependent on the team member's role, you may be working with this perso...
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1188 Views
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Liz Bernardo
Charted Head of Marketing3y
The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational...
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1998 Views
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Liz Bernardo
Charted Head of Marketing3y
5 things I would consider quick wins within 90 days are: Understanding challenges in the market and what differentiates your product in solving them. A solid grasp of ...
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1855 Views
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What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Liz Bernardo
Charted Head of Marketing3y
When you are coming in new to a role, your first month should involve getting a lay of the land. Understanding and reviewing past metrics, meeting with stakeholders, lear...
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1660 Views
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Liz Bernardo
Charted Head of Marketing3y
In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of ent...
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1380 Views
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