AMA: Snow Software Director of Demand Generation and Channel Marketing - Americas, Liz Bernardo on Demand Generation 30 / 60 / 90 Day Plan
March 1 @ 10:00AM PST
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Snow Software Director of Demand Generation and Channel Marketing - Americas, Liz Bernardo on Demand Generation 30 / 60 / 90 Day Plan
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • March 1
In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of entry-level marketing skills in multiple departments and that was eager to learn the role of Demand Generation, allowed me to have......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • March 1
The first question that immediately comes to mind is: "What is the best way we can work together?" Dependent on the team member's role, you may be working with this person regularly and you will need to align on how you both work, but also how you both can make an impact to the business together.......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • March 1
The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational layer for you to build from. From there you can prioritize the programs based on the largest gaps that need to be filled.......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • February 28
5 things I would consider quick wins within 90 days are: 1. Understanding challenges in the market and what differentiates your product in solving them. 2. A solid grasp of average deal sizes, time to close, and past 3 years of sales metrics and goals. 3. Completing a detailed analy......Read More
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What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • March 1
When you are coming in new to a role, your first month should involve getting a lay of the land. Understanding and reviewing past metrics, meeting with stakeholders, learning your team and company's strengths and weaknesses, OKRs, etc. Once you have identified the above, you should then start......Read More
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