Liz Bernardo

My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I r...

In the Demand Generation world, KPI's are ever-evolving but one always remains consistent - "to drive marketing pipeline for the business." When starting out your career...

Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a tra...

Personally, I don't think there is a one single path for Demand Generation. I came into the role by surprise. I was interviewing for a Marketing Manager role at a company...

The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational...

5 things I would consider quick wins within 90 days are: Understanding challenges in the market and what differentiates your product in solving them. A solid grasp of ...

When you are coming in new to a role, your first month should involve getting a lay of the land. Understanding and reviewing past metrics, meeting with stakeholders, lear...

My biggest tip for gaining influence as a new member of an organization is a two-parter - Work creatively and know your numbers. As cliché as it sounds, thinking on your...

In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of ent...

The first question that immediately comes to mind is: "What is the best way we can work together?" Dependent on the team member's role, you may be working with this perso...