AMA: Snow Software Director of Field & Partner Marketing - Americas, Liz Bernardo on Demand Generation Career Path
October 26 @ 10:00AM PT
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Charted Head of Marketing • 3y
Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a tra...
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Charted Head of Marketing • 3y
Personally, I don't think there is a one single path for Demand Generation. I came into the role by surprise. I was interviewing for a Marketing Manager role at a company...
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Charted Head of Marketing • 3y
My biggest tip for gaining influence as a new member of an organization is a two-parter - Work creatively and know your numbers. As cliché as it sounds, thinking on your...
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What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Charted Head of Marketing • 3y
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I r...
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Charted Head of Marketing • 3y
In the Demand Generation world, KPI's are ever-evolving but one always remains consistent - "to drive marketing pipeline for the business." When starting out your career...
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