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AMA: Snow Software Director of Field & Partner Marketing - Americas, Liz Bernardo on Demand Generation Career Path
October 26 @ 10:00AM PST
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Snow Software Director of Field & Partner Marketing - Americas, Liz Bernardo on Demand Generation Career Path
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
In the Demand Generation world, KPI's are ever-evolving but one always remains consistent - "to drive marketing pipeline for the business." When starting out your career in DG, KPI's will be decided by your MLT team and assigned dependent on the annual, bi-annual or quarterly goals. Some of th......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a traditional Demand Generation role is much more than just Field Marketing. With Demand Generation you basically sit with one foot ......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
Personally, I don't think there is a one single path for Demand Generation. I came into the role by surprise. I was interviewing for a Marketing Manager role at a company, almost 10 years ago and during the interview we were whiteboarding out pipeline funnels. I was talking through waterfall metr......Read More
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What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More
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Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
My biggest tip for gaining influence as a new member of an organization is a two-parter - Work creatively and know your numbers. As cliché as it sounds, thinking on your toes & thinking outside the box will constantly give you a leg up. Failing fast and pivoting to a new program or idea is som......Read More
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