AMA: Snowflake Head of Demand Generation, Jennifer King on Demand Generation Skills

As a DG leader, you play a critical role in supporting Sales by driving the acquisition and conversion of prospects into leads and converting them into customers. Here ar...

Great question! I get asked this all the time. It really all depends on your background, but I would urge you to familiarize yourself with marketing terminology like funn...

Always be open to feedback. Any feedback either positive or negative is a gift. There's always opportunities to improve and grow no matter how much experience you have. I...

My recommendation is to apply and not be discouraged. Learn as much as you can on the subject. If you are able to have a good understanding conceptually, you will stand o...

Having transferrable skills and being able to show examples that tie into the specific job requirements will help convince the hiring manager that you are the right candi...

I look for three traits when I hire - 1) does this person have a strong sense of ownership especially around accountability and delivering results, 2) openness for feedba...

Employee retention is almost always top of mind for me. I think as a people leader, it is very important to communicate the company goals and tie it back to that individu...