Jennifer King

As a DG leader, you play a critical role in supporting Sales by driving the acquisition and conversion of prospects into leads and converting them into customers. Here ar...

Great question! I get asked this all the time. It really all depends on your background, but I would urge you to familiarize yourself with marketing terminology like funn...

When breaking into a new target audience, the very first channels you look to develop aren't about what you use (e.g., social media, email), but how you discover where th...

Having transferrable skills and being able to show examples that tie into the specific job requirements will help convince the hiring manager that you are the right candi...

Always be open to feedback. Any feedback either positive or negative is a gift. There's always opportunities to improve and grow no matter how much experience you have. I...

I look for three traits when I hire - 1) does this person have a strong sense of ownership especially around accountability and delivering results, 2) openness for feedba...

Employee retention is almost always top of mind for me. I think as a people leader, it is very important to communicate the company goals and tie it back to that individu...

My recommendation is to apply and not be discouraged. Learn as much as you can on the subject. If you are able to have a good understanding conceptually, you will stand o...

While growth marketing and demand generation are both crucial for business expansion and often work hand-in-hand, they operate with different scopes, focuses, and objecti...

Resources both people, tech tools, and budget would be changed if there was a move from a traditional sales-led motion to product-led. More emphasis will be on tools and ...