AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation 30 / 60 / 90 Day Plan
April 26 @ 10:00AM PT
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Snowflake Head of GCC Marketing, India • 3y
The most important template is the Campaign calendar (of activities) – that everyone can track. A good campaign calendar gives a clear view of All active campaignsGives a...
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Snowflake Head of GCC Marketing, India • 3y
Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and j...
1232 Views
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Snowflake Head of GCC Marketing, India • 3y
A start up without a demand gen manager has been relying either on organic leads or has been trying ad hoc tactics to boost the funnel. Know the current environment: It i...
1238 Views
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Snowflake Head of GCC Marketing, India • 3y
Quick wins will look different from organization to organization, depending on the company's need and stage. As you engage with different teams in the first few weeks, yo...
1061 Views
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Snowflake Head of GCC Marketing, India • 3y
Some of the questions you can ask your stakeholders can be structured around these:What can I do to make you successful? Or What do you need from me?What has been working...
822 Views
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What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Snowflake Head of GCC Marketing, India • 3y
First week should be in listen mode, understand the business priorities, current environment, challenges and needs. Speak to as many of your stakeholders as you can, espe...
827 Views
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Snowflake Head of GCC Marketing, India • 3y
The most effective way is to scale in a way that best fits the organization’s needs and abilities. Build vs fix: You might want to scale the function that is either doing...
937 Views
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