AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation 30 / 60 / 90 Day Plan
April 26 @ 10:00AM PST
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Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation 30 / 60 / 90 Day Plan
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
The most effective way is to scale in a way that best fits the organization’s needs and abilities. * Build vs fix: You might want to scale the function that is either doing well or is a critical need. For example, if social campaigns are effective and you know what needs to be done and ......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
Some of the questions you can ask your stakeholders can be structured around these: * What can I do to make you successful? Or What do you need from me? * What has been working so far? * What is broken? * What can we do better? * Where are the gaps? * Where do you want to be in 6 mont......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and just not know it, so as a demand gen manager, your job becomes to sift through the existing resources and deliver to the bus......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
Quick wins will look different from organization to organization, depending on the company's need and stage. As you engage with different teams in the first few weeks, you will get clarity on where the fires are. Some quick wins can look like: * Revamp Email messaging: Do you need to revamp the......Read More
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What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
First week should be in listen mode, understand the business priorities, current environment, challenges and needs. Speak to as many of your stakeholders as you can, especially on the sales side. It will help you understand the business, as well as help to identify the areas that need work. The ......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
A start up without a demand gen manager has been relying either on organic leads or has been trying ad hoc tactics to boost the funnel. * Know the current environment: It is important to understand the full extent of the existing campaigns, processes and their effectiveness. Engage with th......Read More
592 Views
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 26
The most important template is the Campaign calendar (of activities) – that everyone can track. A good campaign calendar gives a clear view of 1. All active campaigns 2. Gives a clear timeline 3. Identifies owners 4. Lists outcomes expected 5. Outlines asks and challenges My ......Read More
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