Kanchan Belavadi
Head of Enterprise Marketing, India, Snowflake
Content
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • July 6
This is not a one-size-fits-all solution. I have found that the content pieces through the funnel vary based on what are the current business objectives, challenges and gaps. If you are a new business and trying to generate mindshare and attract visitors to your website, you’d need more assets at......Read More
689 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
The most effective way is to scale in a way that best fits the organization’s needs and abilities. * Build vs fix: You might want to scale the function that is either doing well or is a critical need. For example, if social campaigns are effective and you know what needs to be done and ......Read More
642 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and just not know it, so as a demand gen manager, your job becomes to sift through the existing resources and deliver to the bus......Read More
613 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • January 31
What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost and campaign performance? The answers to the above questions should give you the primary metrics and KPIs that you need to mo......Read More
601 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
A start up without a demand gen manager has been relying either on organic leads or has been trying ad hoc tactics to boost the funnel. * Know the current environment: It is important to understand the full extent of the existing campaigns, processes and their effectiveness. Engage with th......Read More
592 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
The most important template is the Campaign calendar (of activities) – that everyone can track. A good campaign calendar gives a clear view of 1. All active campaigns 2. Gives a clear timeline 3. Identifies owners 4. Lists outcomes expected 5. Outlines asks and challenges My ......Read More
579 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • January 31
Demand generation: reaching out to prospects, engaging with them and building pipeline. More broad based and focused mostly on customer acquisition. Growth marketing: more focused on the entire journey from customer acquisition to retention. This would include cross-selling, upselling to cust......Read More
551 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • July 6
Everything begins with “What are your business goals?” And I cannot emphasize this enough. If you have a marketing problem and don’t know where to start, ask yourself this question “What are the business objectives?” and go from there. You won’t go wrong. Depending on whether the business wan......Read More
535 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
Quick wins will look different from organization to organization, depending on the company's need and stage. As you engage with different teams in the first few weeks, you will get clarity on where the fires are. Some quick wins can look like: * Revamp Email messaging: Do you need to revamp the......Read More
524 Views
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • April 27
Some of the questions you can ask your stakeholders can be structured around these: * What can I do to make you successful? Or What do you need from me? * What has been working so far? * What is broken? * What can we do better? * Where are the gaps? * Where do you want to be in 6 mont......Read More
500 Views
Credentials & Highlights
Head of Enterprise Marketing, India at Snowflake
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