Kanchan Belavadi

The most important template is the Campaign calendar (of activities) – that everyone can track. A good campaign calendar gives a clear view of All active campaignsGives a...

Demand generation: reaching out to prospects, engaging with them and building pipeline. More broad based and focused mostly on customer acquisition. Growth marketing: mor...

What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost an...

Growth marketing is a field which requires one to be constantly on their feet. So the biggest quality in someone should be adaptability to change and ability to react qu...

A start up without a demand gen manager has been relying either on organic leads or has been trying ad hoc tactics to boost the funnel. Know the current environment: It i...

Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and j...

This is not a one-size-fits-all solution. I have found that the content pieces through the funnel vary based on what are the current business objectives, challenges and g...

Quick wins will look different from organization to organization, depending on the company's need and stage. As you engage with different teams in the first few weeks, yo...

The most effective way is to scale in a way that best fits the organization’s needs and abilities. Build vs fix: You might want to scale the function that is either doing...

First week should be in listen mode, understand the business priorities, current environment, challenges and needs. Speak to as many of your stakeholders as you can, espe...