AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation Career Path

Growth marketing is a field which requires one to be constantly on their feet. So the biggest quality in someone should be adaptability to change and ability to react qu...

You need to plan a year in advance if you are looking for a raise. At the start of the year, sit down and discuss with your manager – on what you need to do to get that r...

There are a couple of ways to go about this. If you are looking at an internal switch of roles within the same organization, then you can begin by volunteering for projec...

I always ask what are your KPIs/Goals? How do you measure success? Some of the best answers I’ve heard have been around business growth directly attributed, as well as cr...

Whether you are new or junior, the first step is to listen and understand that current organization, their products, campaigns, successes and failures; before making any ...

Some of the top frustrations are around expectations and timelines. E.g. Being asked to generate leads immediately in the same month/quarter for enterprise customers, bei...