AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation KPI's
January 30 @ 10:00AM PT
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Snowflake Head of GCC Marketing, India • 2y
What is the objective that you want to drive? Is it customer acquisition? Is the top of your funnel healthy, but conversions aren’t? Are you looking at optimizing cost an...
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Snowflake Head of GCC Marketing, India • 2y
Demand generation: reaching out to prospects, engaging with them and building pipeline. More broad based and focused mostly on customer acquisition. Growth marketing: mor...
1333 Views
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Snowflake Head of GCC Marketing, India • 2y
A first hire means a lot of ground to cover, as well as the need to show some quick wins. Hopefully, the start-up has attained product-market fit. Your primary responsibi...
467 Views
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Snowflake Head of GCC Marketing, India • 2y
There are 2 sets of KPIs that you need to keep at hand. One is for internal marketing consumption and the other is what you share with the business. The business will be ...
492 Views
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Snowflake Head of GCC Marketing, India • 2y
The 2 most important factors in determining targets are: Past performance and current/future business goals. Past performance: Looks at historical performance (within the...
562 Views
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Snowflake Head of GCC Marketing, India • 2y
There are a couple of KPIs that can do with some love:Customer Lifetime Value: We don’t see enough emphasis on CLV, which is an important metric in improving customer ret...
475 Views
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Snowflake Head of GCC Marketing, India • 2y
A lot of the digital, social metrics tend to be overhyped, especially impressions, page views, followers, etc. What helps to sift through these is do a deeper analyses of...
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