AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Stakeholder Management

Absolutely! Not only the team, but also the individual. Every team has its own goals and challenges and to work effectively with them, you need to first understand their ...

With respect. That means, giving them full visibility into the project that you want to collaborate with them. Ensure they are part of the communication – email/slack, et...

The cadence is a function of multiple factors – launch schedule, preparedness, stage of the launch, etc. If you are launching something in a short time with a new set of ...

Understand your stakeholders.Understand their goals, needs and priorities.Understand their expectations from you/your team/function.Figure out how the above aligns with y...

I find these 3 areas as critical towards building a demand gen team: Content Search Design Depending on the rest of the marketing team structure, Marketing Operations...

One of the best examples is of a time when I learned from the sales team about particular challenge the customer faced during the payment process when using the self-serv...