AMA: Stack Overflow Vice President, Demand Generation, Eric Martin on Demand Generation Career Path

I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to ...

I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next ...

The leap from manager-level to director-level demand gen leadership might be one of the biggest lifts in career development. Being a manager, coaching, and making sure y...

There is definitely not a single career path for demand gen. Everyone must carve their own path based on the existing skills they have today, and being honest about what ...

This could be an extremely long answer, but I'll condense it to having the ability to manage large cross-functional projects and finding a mentor (or two) to help guide y...

In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development...

Absolutely! I think every CMO has their core strength, and usually builds their team around the expertise they need to get the job done. I've worked with brand-focused CM...