Eric Martin

Senior Vice President, Marketing, Stack Overflow

Content

What is your favorite Demand Generation interview question and the best answer you've heard?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next ...

3551 Views

Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to ...

3270 Views

What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development...

2785 Views

Is a demand gen career path a good way to go if you want to be a CMO someday?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

Absolutely! I think every CMO has their core strength, and usually builds their team around the expertise they need to get the job done. I've worked with brand-focused CM...

1397 Views

What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

This could be an extremely long answer, but I'll condense it to having the ability to manage large cross-functional projects and finding a mentor (or two) to help guide y...

1337 Views

Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

There is definitely not a single career path for demand gen. Everyone must carve their own path based on the existing skills they have today, and being honest about what ...

1116 Views

What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

The leap from manager-level to director-level demand gen leadership might be one of the biggest lifts in career development. Being a manager, coaching, and making sure y...

1095 Views