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Eric Martin

Eric Martin

Vice President, Demand Generation, Stack Overflow

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Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next level in your career?" The best answers are those that sound intentional, thoughtful and deliberate. "I want to grow in my a...Read More
1623 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons...Read More
1614 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development path for every team member. Sure, there are skills like effective budgeting, managing cost efficiencies of channels, and typic...Read More
1395 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
Billboards, just like most people in the industry I'd imagine. I love OOH because good OOH is fun and creative. But it's an investment you really don't need until you truly need to invest in your brand to establish/maintain a leadership position or differentiate from the competition. I look forwa...Read More
1112 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
This could be an extremely long answer, but I'll condense it to having the ability to manage large cross-functional projects and finding a mentor (or two) to help guide you along your path. Managing cross-functional projects may seem like a boring answer, but it's absolutely critical to get th...Read More
693 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
The leap from manager-level to director-level demand gen leadership might be one of the biggest lifts in career development. Being a manager, coaching, and making sure your team is performing well and achieving goals are manager-level skills. Being able to develop a vision, strategy and creati...Read More
593 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
There is definitely not a single career path for demand gen. Everyone must carve their own path based on the existing skills they have today, and being honest about what they really want to do in the future. I began my career with a heavy focus on developing my skills with marketing tech and oper...Read More
588 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
Absolutely! I think every CMO has their core strength, and usually builds their team around the expertise they need to get the job done. I've worked with brand-focused CMOs, demand-focused CMOs and product-focused CMOs. Each brings unique leadership ability to the table, and their strengths are u...Read More
573 Views
Credentials & Highlights
Vice President, Demand Generation at Stack Overflow
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Knows About Scaling a Demand Generation Team, Demand Generation Career Path