AMA: TripActions Former Director of Demand Generation, Sruthi Kumar on Demand Generation Career Path

My favorite question to ask is "What is a program/campaign you are proud of and why?" I feel passionate about some of my past campaigns and I want to work with people who...

My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast ...

I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration...

1) BE CLOSE TO THE NUMBERS. I cannot stress this enough. I was once told that this was my weakest spot–being metric driven. I quickly tried to rectify this and what I rea...

Ask yourself these two questions: 1) Are you already performing at the level you are aspiring to be in? The best orgs won't promote you soley on tenure, but also with pef...

This is a great question! Always use the metrics to support the story you are telling. You can get creative with this one and honestly— the world is your oyster when it c...

Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own...

There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more s...

I think coming from field marketing has been a huge driving force into helping me getting a demand gen leadership role. Field marketing opened up doors for me to: 1) Bu...

This one is going to be simple. Focus on being close to the numbers and be ready to be creative! I do think there are some foundational pieces to building a demand gene...

I would love to be a CMO one day, and I do think owning the Demand Generation function is a good way to get there. Here are some of the strengths that I have seen from ...