Profile
Sruthi Kumar

Sruthi Kumar

Account-Based Marketing, Notion
About
Sruthi Kumar is the Director of Demand Generation at TripActions, the only all-in-one travel, corporate card, and expense management solution. Sruthi is an award-winning marketer, Experimental Marketer of the Year in 2022. She is passionate about ...more

Content

Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
1) BE CLOSE TO THE NUMBERS. I cannot stress this enough. I was once told that this was my weakest spot–being metric driven. I quickly tried to rectify this and what I realized is that numbers could be my best friend. Once I got closer to the numbers, I was able to reframe them to tell the story I...Read More
1811 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
This one is going to be simple. Focus on being close to the numbers and be ready to be creative! I do think there are some foundational pieces to building a demand generation engine. The first is having a balanced program mix, make sure are bringing names in a consistent and steady flow. Being...Read More
1613 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I ...Read More
1251 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team) Intangible: - Think about campaigns/programs with an integrated lense - Strong cross-communication sk...Read More
1207 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition.  1) All the events I ...Read More
1193 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I would love to be a CMO one day, and I do think owning the Demand Generation function is a good way to get there.  Here are some of the strengths that I have seen from the CMOs I have respected the most: 1) Being close to the numbers - even if you aren't the one owning the direct number, a...Read More
1121 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
This is a great question! Always use the metrics to support the story you are telling. You can get creative with this one and honestly— the world is your oyster when it comes to telling a story with metrics. So firstly, share your qualitative story. "Since I joined the team, we have diversifie...Read More
1015 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast a certain volume of new names or registrants coming in and it doesn't hit. There are some factors that influence this like seas...Read More
997 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
Ask yourself these two questions: 1) Are you already performing at the level you are aspiring to be in? The best orgs won't promote you soley on tenure, but also with peformance leveling. If you're already performing at a director level, you will get promoted. You can ask your team for a career ...Read More
982 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I think coming from field marketing has been a huge driving force into helping me getting a demand gen leadership role.  Field marketing opened up doors for me to: 1) Build massive integrated campaigns that coordinated with the whole GTM team (Sales, SDR, CSM) to come together to pull these o...Read More
938 Views
Credentials & Highlights
Account-Based Marketing at Notion
Formerly Sendoso
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Top 10 Demand Generation Contributor
Lives In San Francisco, California, United States
Hobbies include Singing, Reading, Spin
Knows About Scaling a Demand Generation Team, Demand Generation Soft and Hard Skills, Demand Gene...more