Communities
Sign Up / Sign In
AMA: Wistia Director of Acquisition, Sam Clarke on Demand Generation 30 / 60 / 90 Day Plan
March 14 @ 10:00AM PST
View AMA Answers
Wistia Director of Acquisition, Sam Clarke on Demand Generation 30 / 60 / 90 Day Plan
Top Questions
Sam Clarke
Second Nature VP of Marketing • March 14
The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies. When you first join a company, understand its best and worst-performing channels. Then, compare that performance to your competitors. If your competitors are all benefit......Read More
965 Views
1 request
Sam Clarke
Second Nature VP of Marketing • March 14
Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it into your final draft. You should lean on the team that has seen it firsthand versus thinking you have all the answers. Whe......Read More
1045 Views
1 request
Sam Clarke
Second Nature VP of Marketing • March 14
As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/customer, the better you'll be at your job in the long run. That said, I do sprinkle these "quick win......Read More
1609 Views
1 request
What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Sam Clarke
Second Nature VP of Marketing • March 14
Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should be 40% focused on continuing to learn the business and 60% focused on executing your plan. In the first 3 months... 1. Sc......Read More
1133 Views
1 request
Sam Clarke
Second Nature VP of Marketing • March 14
If you are the first demand generation hire at a company, chances are you are going to need to advocate for some immediate changes to your funnel. They probably hired a demand generator because something needs to be addressed. However, question everything and confirm what needs to be addressed yo......Read More
1231 Views
1 request
Upcoming AMA's
Show All