AMA: WooCommerce CMO, Tamara Niesen on Building a Demand Generation Team

I see Demand Gen as a system—an engine that requires multiple areas of expertise working together to drive awareness, consideration, conversion, and retention. Especially...

Scaling isn’t just about adding more people; it’s about adding structure so things don’t break. That means clear ownership, accountability, and a process for prioritizati...

It depends on the stage of growth, but if I had to pick one, I’d say Marketing Operations & Analytics. You can have the best creative, a well-funded ad budget, and an...

Demand Gen and Product Marketing need to work in lockstep, but their responsibilities should be clearly defined so there are no gaps. I see Product Marketing as the strat...

Marketing can be a black box to people outside of it, which is why transparency and education are so important. The last thing you want is for the rest of the company to ...

It’s not just important—it’s non-negotiable. Demand Gen doesn’t operate in a silo. Without strong cross-functional alignment, we’d just be a lead factory dumping names in...