Tamara Niesen

AMA: WooCommerce CMO, Tamara Niesen on Building a Demand Generation Team

March 20 @ 10:00AM PT
Register for AMA
We will email you Tamara's answers to these questions after the event in case you can't make it.
What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
As a hiring manager, what do the best demand generation candidates have in common?
What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?
How do you communicate demand generation updates and activities to the rest of the company?
Do you have any advice for a junior who is a first demand generation hire?
How do you break down responsibilities and KPIs between demand generation and product marketing?
From your perspective, who is the most critical piece on a demand-gen team?
Why?
What are the core roles you consider essential on a best-in-class demand gen team?
How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?