AMA: YouTube Integrated Marketing Strategy & Planning Lead, Pamela King on Demand Generation Soft and Hard Skills
July 27 @ 10:00AM PST
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YouTube Integrated Marketing Strategy & Planning Lead, Pamela King on Demand Generation Soft and Hard Skills
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 27
There are a few ways to think about asking for an increase in budget. It's important to connect the ask to a strategic result. Here are four ways you can consider thinking about this: * Provide a new MQL goal: If you want to increase budget, one of the first things you'll have to focus on is......Read More
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
In order to drive accountability, teams within the Demand Generation organization must have three things be clear by their Leadership team: * Goals: What are the results each team is set up to deliver? Do the teams share goals? There needs to be clear expectations set in order to make teams ......Read More
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this: * Demand Gen Strategy & Operations: You need one (or multiple people depending on the size of the org) to own the genera......Read More
1554 Views
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
The one lesson I learned the hard way as a Demand Gen leader was that I was not as knowledgeable about my target audiences as I thought I was. I kept seeing different people respond differently to various assets and did not understand why. I learned that it was important to thoroughly understand ......Read More
1286 Views
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
So hard to nail it down to three! But these are the three attributes I find critical when hiring: * Analytical mindset: The ability to read data, analyze it and tease out challenges or areas for optimization are incredibly valuable. This is probably the biggest gap I see in some Demand G......Read More
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys that deliver leads. But these journeys are targeting consumers, and consumers engage best with compelling content (e.g. - vide......Read More
874 Views
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Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
I think the relationship with Sales should be seen as a Partnership where both sides have insights to deliver to one another (not just a one-way relatinoship where Marketing delivers Leads). This partnership should be built on trust and understanding. I was lucky to have done a Field Marketing......Read More
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