AMA: YouTube Integrated Marketing Strategy & Planning Lead, Pamela King on Demand Generation Soft and Hard Skills

There are a few ways to think about asking for an increase in budget. It's important to connect the ask to a strategic result. Here are four ways you can consider thinkin...

In order to drive accountability, teams within the Demand Generation organization must have three things be clear by their Leadership team: Goals: What are the results ...

This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this:...

The one lesson I learned the hard way as a Demand Gen leader was that I was not as knowledgeable about my target audiences as I thought I was. I kept seeing different peo...

So hard to nail it down to three! But these are the three attributes I find critical when hiring: Analytical mindset: The ability to read data, analyze it and tease ou...

In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys...

I think the relationship with Sales should be seen as a Partnership where both sides have insights to deliver to one another (not just a one-way relatinoship where Market...