Pamela King

This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this:...

The one lesson I learned the hard way as a Demand Gen leader was that I was not as knowledgeable about my target audiences as I thought I was. I kept seeing different peo...

I think the relationship with Sales should be seen as a Partnership where both sides have insights to deliver to one another (not just a one-way relatinoship where Market...

There are a few ways to think about asking for an increase in budget. It's important to connect the ask to a strategic result. Here are four ways you can consider thinkin...

So hard to nail it down to three! But these are the three attributes I find critical when hiring: Analytical mindset: The ability to read data, analyze it and tease ou...

In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys...

In order to drive accountability, teams within the Demand Generation organization must have three things be clear by their Leadership team: Goals: What are the results ...

Ensuring there's alignment between Sales and Marketing is always key. When working in B2B, I found these were some of the best ways to gain that alignment: Share Goals: M...

Traditional marketing is about getting the word out and generating awareness (1: many). Growth marketing is about generating outcomes and ensuring each user has the right...

Identifying the right target audience isn’t about casting a broad net to reach as many people, it’s about finding the most responsive one. Growth marketing works best whe...