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Pamela King
Product Growth Marketing - YouTube TV , YouTube
About
Global marketer with 15 years experience playing strategist and creative in b2b and b2c worlds. Background includes being an agency-side strategic planner, automotive innovation startup marketing leader, event demand gen strategist, global campaig......more
Content
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this: * Demand Gen Strategy & Operations: You need one (or multiple people depending on the size of the org) to own the genera......Read More
1508 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
I think the relationship with Sales should be seen as a Partnership where both sides have insights to deliver to one another (not just a one-way relatinoship where Marketing delivers Leads). This partnership should be built on trust and understanding. I was lucky to have done a Field Marketing......Read More
1338 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
The one lesson I learned the hard way as a Demand Gen leader was that I was not as knowledgeable about my target audiences as I thought I was. I kept seeing different people respond differently to various assets and did not understand why. I learned that it was important to thoroughly understand ......Read More
1241 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
So hard to nail it down to three! But these are the three attributes I find critical when hiring: * Analytical mindset: The ability to read data, analyze it and tease out challenges or areas for optimization are incredibly valuable. This is probably the biggest gap I see in some Demand G......Read More
1110 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 27
There are a few ways to think about asking for an increase in budget. It's important to connect the ask to a strategic result. Here are four ways you can consider thinking about this: * Provide a new MQL goal: If you want to increase budget, one of the first things you'll have to focus on is......Read More
985 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys that deliver leads. But these journeys are targeting consumers, and consumers engage best with compelling content (e.g. - vide......Read More
861 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
In order to drive accountability, teams within the Demand Generation organization must have three things be clear by their Leadership team: * Goals: What are the results each team is set up to deliver? Do the teams share goals? There needs to be clear expectations set in order to make teams ......Read More
829 Views
Pamela King
YouTube Product Growth Marketing - YouTube TV • July 8
If a tree falls in the forest and no one is around to hear it, does it make a sound? The same can be said for messaging being shared within Marketing and Sales organizations. If nothing is shared, how can one expect messaging to be used by the right teams? I like to share Messaging in three st......Read More
285 Views
Credentials & Highlights
Product Growth Marketing - YouTube TV at YouTube
Formerly Google Cloud
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Studied at Pace University (B.B.A. Cum Laude in Marketing/Advertising)
Lives In Los Angeles, CA
Hobbies include Kayaking, Creative Writing, Volunteering, Traveling
Knows About Demand Generation Career Path, Demand Generation Soft and Hard Skills