Demand Generation Career Path

5 Answers
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons...Read More
1632 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due...Read More
2975 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ...Read More
909 Views
5 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams.   Someth...Read More
1297 Views
5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I ...Read More
1252 Views
2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is having a deep understanding of your customers. The sales and marketing relationship is critical. I am of the belief you have a u...Read More
2089 Views
5 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point.  In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak...Read More
959 Views
4 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I think coming from field marketing has been a huge driving force into helping me getting a demand gen leadership role.  Field marketing opened up doors for me to: 1) Build massive integrated campaigns that coordinated with the whole GTM team (Sales, SDR, CSM) to come together to pull these o...Read More
939 Views
3 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. * Curiosity. If you’ve read some of my other responses, you’ll notice a common thread of curiosity. I believe it is critica...Read More
914 Views
2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better fit for me. I’m more on the analytical and creative side than sales afforded me. However, sales did give me a unique perspectiv...Read More
800 Views