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What are some examples of "quick wins" you should aim for in the first 90 days?

Sam Clarke

Second Nature VP of Marketing • 3y

As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understand...

3,715 Views

Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days? What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?

Beyond pipeline and mqls, what metric do you use to measure true pipeline health?

Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

In the first 90 days, AI's biggest unlock isn't flashy campaign generation; it's compressing the boring, high-volume work that bottlenecks the funnel. Three areas pay bac...

391 Views

What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

Establishing the function is a different beast than coming into an organization and reviewing data to find the red and focus on improvements there. There might not be dat...

837 Views

What demand gen strategies are the biggest bang for the buck for a smaller company entering an established market? If you were building a business, what would you do first?

Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

If I were building a smaller company entering an established market, I'd stop competing on breadth and compete on sharpness. Incumbents win on awareness and budget; you w...

390 Views

In your first 30 days, what signals do you trust the most to benchmark how well demand gen is performing, before deciding the scale of changes needed?

Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

The first 30 days are for diagnosis, not prescription. I focus on a handful of signals that tell me whether the engine is fundamentally healthy or broken: stage-by-stage ...

411 Views

What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

Being new to demand generation makes this question difficult! If you are brand new, learn learn and learn some more. Look at the data - not just marketing data like open...

1,039 Views

What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders?

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development...

2,860 Views

What made you decide to choose demand generation over sales?

Kexin Chen

Harvey Vice President Marketing • 2y

My first job out of college was an account executive role selling advertisement to SMB. Ultimately I leaned towards marketing because I liked that 1) it was an at scale p...

587 Views

What is your favorite Demand Generation interview question and the best answer you've heard?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y

My favorite question to ask is "What is a program/campaign you are proud of and why?" I feel passionate about some of my past campaigns and I want to work with people who...

1,732 Views

What are the biggest frustrations you have as a Demand Generation manager?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y

My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast ...

2,007 Views

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 4mo

The thing about demand gen that most people don't realize is that it's not actually about generating demand for a product. You're generating demand for an idea.And when y...

349 Views

What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?

Jeff Jewett

OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 8mo

A promotion at the same company hinges on building trust and demonstrating clear value. Personally, I’ve typically focused on getting my team members promoted by highligh...

431 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?

Kexin Chen

Harvey Vice President Marketing • 2y

Ultimately the challenge is going to be the hard skills and translating a 1:1 customer engagement strategy to 1:many. Often times, having a long history in sales won't tr...

482 Views

What qualities or skill sets are needed to become a successful growth marketer?

Kady Srinivasan

You.com Chief Marketing Officer • 1y

A: Curiosity, speed, and comfort with ambiguity. Growth marketers must be experimenters, data translators, and friction hunters. You need to move fast, break things, lear...

847 Views

What metrics do you use to justify a pay raise?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y

This is a great question! Always use the metrics to support the story you are telling. You can get creative with this one and honestly— the world is your oyster when it c...

2,119 Views

What's a typical career path for a Demand Generation manager?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

I would actually say there isn’t a “typical” career path. Lots of individuals come from areas such as SEM, SEO, product marketing, and field marketing, to name a few, but...

1,343 Views

When you hear out of home advertising what do you think?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

When I hear out of home advertising I think of billboards and various digital displays. I also think of the word “opportunity”. There are some very innovative ways that O...

276 Views

How do you transition from sales to a demand generation role?

As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully

Kady Srinivasan

You.com Chief Marketing Officer • 1y

A: Start by owning the sales-marketing glue roles: outbound sequence creation, lead scoring, and feedback loops. Your sales empathy is gold—use it to build campaigns that...

906 Views

AI

What are the top AI skills you think we need in the next 12 months as Demand leaders?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 8mo

I take a sandwich approach to AI; it’s slices of bread, not the good stuff in between. It helps you start or finish your strategic work, but the meat in the middle still ...

530 Views

What does “great collaboration” between demand gen, PMM, revops, and sales actually look like in practice?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

Great collaboration is not “we meet often.” It is shared goals, clear ownership, and fast feedback loops. What it looks like operationallyOne shared scorecardAgreed defin...

369 Views

How do you build a high-performing demand gen team. Roles, org design, and hiring priorities?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

I build teams around outcomes first, then roles.Start with the outcomesPipeline target by segment and regionConversion improvement targetsStrategic bets for the yearCore ...

361 Views

What are the biggest mistakes first-time demand gen directors make?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

Common mistakesStaying too deep in executionDirectors need to design systems and lead through managers or senior ICs.Owning activity, not outcomes“We launched many campai...

364 Views

How do you handle attribution debates without slowing down decision-making?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

Attribution debates become unproductive when teams treat models as truth instead of directional evidence.My approach typically ends up focusing on this:Use model triangul...

363 Views

What is the best way to build a demand gen strategy for a new market segment?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

New segment strategy fails when teams copy old plays. I start with segment-specific truth, then build a focused launch plan. Usually, how I build it:Segment definitionFir...

367 Views

How do you decide when to double down on a channel versus cutting it?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

I avoid emotional channel decisions. I use a structured decision framework.5-part decision frameworkSignal qualityAre we seeing ICP-fit engagement and qualified meetings,...

366 Views

What does a strong weekly operating cadence look like for a demand gen team?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

A strong cadence reduces noise and keeps decisions fast. I prefer a weekly rhythm with clear meeting intent. Here's an example:Monday, Performance pulse, 30 minutesPrior ...

370 Views

How should demand gen and sales development split responsibilities in an enterprise motion?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

In enterprise, overlap causes confusion and missed revenue. I define ownership by journey stage and motion type. Core operating rule - Demand gen creates qualified demand...

358 Views

What metrics matter most by funnel stage, and which ones are often overrated?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

I use a funnel health stack where each stage has 2 to 4 core metrics. Metrics that matter most differ by funnel stage:Top of funnelICP reach qualityCost per engaged accou...

369 Views

How do you set demand gen goals when leadership gives aggressive revenue targets with limited budget?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

I start by making the goal conversation concrete. “Aggressive target” is fine as ambition, but execution needs math and constraints. My approach:Translate revenue target ...

375 Views

What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)

Eric Martin

Stack Overflow Senior Vice President, Marketing • 3y

This could be an extremely long answer, but I'll condense it to having the ability to manage large cross-functional projects and finding a mentor (or two) to help guide y...

1,361 Views

Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 5mo

I don't think there's a single path. I've seen plenty of people transfer their skills into different parts of the organization by clearly showing the impact they can make...

391 Views

Does AI rival the career of demand generation?

Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

I do not see AI replacing demand gen leadership. I see it raising the performance bar.AI will automate more execution work:creative variationssegmentation ideasemail and ...

393 Views

What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

From my experience, the step from the Senior to Director level focused on a few areas: Having a deep understanding of metrics and the tracking setup associated with thes...

298 Views

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 5mo

I think the most important skills for demand gen managers going forward fall into two buckets: how you think and how you execute.On the hard skills side, the first is dat...

395 Views

What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior team member?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 5mo

I’d say the biggest thing to remember is that influence early on is about trust.First, listen before trying to change things. Take time to understand what’s working, what...

381 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

Monica Myers

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. W...

4,660 Views

How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 6mo

I’ll start by saying I’m a big believer in the value of agencies. The right partners can bring deep domain expertise, the ability to flex resources up or down as needed, ...

576 Views

What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

Meeting with cross-functional partners when joining a new company is so important, especially if you're working remote. It helps to build general rapport and understand w...

738 Views

Can you share the 30-60-90-day plan you created? Did everything or most things unfold as you envisioned or did it change?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in th...

697 Views

What framework do you use when assessing a new opportunity at a different company?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

When I'm looking for a new role, I have a couple of steps in my process. First, I narrow down the job titles and types of companies I'm looking for. This might mean I on...

1,285 Views

What are the most common mistakes you see candidates make during an interview for a demand generation position?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

One of the mistakes I see most often (and this applies to any interview) is not doing your prep work. Take 15 minutes to read about the company and understand what they ...

1,228 Views

What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future demand generation managers to avoid?

Matt Henderson

Sentry Director of Growth | Formerly JumpCloud • 8mo

Here are some red flags for hiring for SEO/Paid in particular:Any highlights of percentages that the individual improved in their organic or paid channels that is suspici...

2,008 Views

How does one gauge autonomy in a demand generation interview?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

It’s critical to understand what autonomy looks like for you before the interview. Once you have clarity on your definition of autonomy, consider the following types of q...

2,457 Views

How do you reduce bias and ensure structured, consistent scoring across interviewers for demand gen candidates?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

We align on the rubric before interviews start. We align on what’s non-negotiable, where we have flexibility, and what “good” actually looks like across strategy, executi...

357 Views

For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be ...

1,296 Views

How do you probe budget management skills, including scenario planning and reallocating spend mid-quarter?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Anyone can manage a budget when everything’s working. The real test is what happens when it’s not.I ask candidates to walk me through a moment where something underperfor...

424 Views

How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Hot take: Demand gen and Sales should never be a handoff. It’s one system. The strongest teams align on who they’re targeting and who they’re not, what signals matter, an...

433 Views

What portfolio artifacts or dashboards do you ask candidates to share, and how do you verify their role in building them?

Matt Henderson

Sentry Director of Growth | Formerly JumpCloud • 8mo

I always want an example of a marketing campaign front to back that this person was primarily responsible for (usually in slides, but I don't mind just a notion/google do...

1,898 Views

What interview exercises work best for senior leadership roles (Director/VP) versus IC demand gen roles?

Andrew Racine

Writer VP, Demand Generation & Growth • 8mo

For senior leadership roles, I like to provide a prompt that emphasizes the need to zoom in and out. An example would be to provide a metric or business KPI that is brok...

608 Views

What questions help you assess the ability to lead cross-functional launches with product marketing, RevOps, and Sales?

Kanchan Belavadi

Snowflake Director Field Marketing - GCC, India • 8mo

Cross functional collaboration can be tested via some of the following questions:Give an example of a time when you led a launch involving different departments, and how ...

452 Views