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Demand Generation 30 / 60 / 90 Day Plan
Demand Generation Career Path
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Demand Generation Career Path
3 Answers

Erika Barbosa
Observable Head of Growth Marketing • December 22
I’ve included 6 different resources for you to use as a starting point below (in no particular order). This covers everything from building a demand gen plan for a startup up to an enterprise. I wanted to provide a variety of resources so that you can mix and match what makes the most sense for y......Read More
334 Views
6 Answers

Monica Myers
Lattice Director of Demand Generation • August 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
1009 Views
3 Answers

Erika Barbosa
Observable Head of Growth Marketing • May 15
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
222 Views
5 Answers

Erika Barbosa
Observable Head of Growth Marketing • December 22
During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going to be spending a lot of time together! Here are 7 example questions that will vary depending o......Read More
341 Views
5 Answers

Erika Barbosa
Observable Head of Growth Marketing • December 22
When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find ......Read More
340 Views
2 Answers

Pamela King
YouTube Product Growth Marketing - YouTube TV • July 28
This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this: * Demand Gen Strategy & Operations: You need one (or multiple people depending on the size of the org) to own the genera......Read More
1008 Views
5 Answers

Erika Barbosa
Observable Head of Growth Marketing • December 22
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
394 Views
6 Answers

Erika Barbosa
Observable Head of Growth Marketing • November 24
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
696 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • January 26
From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though. I recommend doing some research and educating yourself on what aspe......Read More
477 Views
4 Answers

Tamara Niesen
Shopify Director (Head of) Global GTM & Demand Generation • August 26
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More
473 Views