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Demand Generation Career Path

What are some templates/resources you'd recommend as a jumping-off point?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • December 22

I’ve included 6 different resources for you to use as a starting point below (in no particular order). This covers everything from building a demand gen plan for a startup up to an enterprise. I wanted to provide a variety of resources so that you can mix and match what makes the most sense for y......Read More

334 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

6 Answers

Monica Myers

Lattice Director of Demand Generation • August 25

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More

1009 Views

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • May 15

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More

222 Views

What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?

5 Answers

Erika Barbosa

Observable Head of Growth Marketing • December 22

During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going to be spending a lot of time together! Here are 7 example questions that will vary depending o......Read More

341 Views

What are some examples of "quick wins" you should aim for in the first 90 days?

5 Answers

Erika Barbosa

Observable Head of Growth Marketing • December 22

When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find ......Read More

340 Views

What do you typically recommend for an organization structure of a Demand Generation team that is supporting global demand?

2 Answers

Pamela King

YouTube Product Growth Marketing - YouTube TV • July 28

This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this: * Demand Gen Strategy & Operations: You need one (or multiple people depending on the size of the org) to own the genera......Read More

1008 Views

What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

5 Answers

Erika Barbosa

Observable Head of Growth Marketing • December 22

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More

394 Views

As a hiring manager, what do the best demand generation candidates have in common?

6 Answers

Erika Barbosa

Observable Head of Growth Marketing • November 24

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More

696 Views

How can someone from a different field transition to demand generation?

2 Answers

Erika Barbosa

Observable Head of Growth Marketing • January 26

From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though. I recommend doing some research and educating yourself on what aspe......Read More

477 Views

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

4 Answers

Tamara Niesen

Shopify Director (Head of) Global GTM & Demand Generation • August 26

Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More

473 Views