Demand Generation
Demand Generation Career Path
Demand Generation Career Path
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
In the first 90 days, I’d focus on a few quick wins that build credibility fast and show real progress:1. Get visibility fastDo a quick funnel audit and figure out what’s...
391 Views
Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days?
What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?
Beyond pipeline and mqls, what metric do you use to measure true pipeline health?
8x8 Vice President, Global Demand Generation • Thu
In the first 90 days, AI's biggest unlock isn't flashy campaign generation; it's compressing the boring, high-volume work that bottlenecks the funnel. Three areas pay bac...
333 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...
4569 Views
8x8 Vice President, Global Demand Generation • Thu
If I were building a smaller company entering an established market, I'd stop competing on breadth and compete on sharpness. Incumbents win on awareness and budget; you w...
330 Views
8x8 Vice President, Global Demand Generation • Thu
The first 30 days are for diagnosis, not prescription. I focus on a handful of signals that tell me whether the engine is fundamentally healthy or broken: stage-by-stage ...
307 Views
Upcoming AMAs
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I recommend thinking about the 30/60/90 plan as your roadmap or blueprint for success in your first 90 days. You are building a meaningful and purposeful plan to execute ...
1190 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo
I've basically been answering this question all AMA long, so I'll try not to repeat myself too much. But if I had to distill it down to two things:The first is to build a...
392 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better ...
1133 Views
INFI VP of Marketing • 9mo
I really enjoy learning about how an individual navigates problem solving. A lot of DG, especially marketing automation, is problem solving and planning for downstream ef...
624 Views
6sense VP, Brand & Growth Marketing • 3y
It can be incredibly frustrating when other teams lack respect for the time and effort it takes to execute a demand gen program. Sales teams and others can sometimes take...
1389 Views
Showpad Director, Growth Marketing | Formerly a child • 7mo
Some of the best marketers I’ve ever worked with were engineers at heart -- true tinkerers. Always asking questions. How can this be done better? What if I break this apa...
481 Views
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 6mo
As a leader, I consider roadshowing my team as one of my biggest roles and responsibilities. I am constantly thinking about highlighting my team members' wins across and ...
419 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is h...
2383 Views
Salesforce Sr. Director, Field Marketing • 7mo
If you're looking to crush it as a Growth Marketer, it's less about having a title and more about how you think and operate. I've broken down the three traits that separa...
762 Views
Snowflake Director Field Marketing - GCC, India • 1y
You need to plan a year in advance if you are looking for a raise. At the start of the year, sit down and discuss with your manager – on what you need to do to get that r...
533 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
There is a common pattern, even though titles vary by company stage:Coordinator/SpecialistDemand Gen ManagerSenior Demand Gen ManagerDirector of Demand GenSenior Director...
462 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo
I think it's having a moment and maybe not for the reasons you'd expect.Out of home used to feel like a brand awareness play for companies with massive budgets and nothin...
402 Views
How do you transition from sales to a demand generation role?
As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo
I think you know this, but just to be crystal clear... I didn't come from sales, so I'm going to answer this from a slightly different angle than you might expect.I came ...
391 Views
AI
What are the top AI skills you think we need in the next 12 months as Demand leaders?
Showpad Director, Growth Marketing | Formerly a child • 7mo
I take a sandwich approach to AI; it’s slices of bread, not the good stuff in between. It helps you start or finish your strategic work, but the meat in the middle still ...
530 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
Great collaboration is not “we meet often.” It is shared goals, clear ownership, and fast feedback loops. What it looks like operationallyOne shared scorecardAgreed defin...
369 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
I build teams around outcomes first, then roles.Start with the outcomesPipeline target by segment and regionConversion improvement targetsStrategic bets for the yearCore ...
361 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
Common mistakesStaying too deep in executionDirectors need to design systems and lead through managers or senior ICs.Owning activity, not outcomes“We launched many campai...
364 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
Attribution debates become unproductive when teams treat models as truth instead of directional evidence.My approach typically ends up focusing on this:Use model triangul...
361 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
New segment strategy fails when teams copy old plays. I start with segment-specific truth, then build a focused launch plan. Usually, how I build it:Segment definitionFir...
367 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
I avoid emotional channel decisions. I use a structured decision framework.5-part decision frameworkSignal qualityAre we seeing ICP-fit engagement and qualified meetings,...
366 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
A strong cadence reduces noise and keeps decisions fast. I prefer a weekly rhythm with clear meeting intent. Here's an example:Monday, Performance pulse, 30 minutesPrior ...
370 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
In enterprise, overlap causes confusion and missed revenue. I define ownership by journey stage and motion type. Core operating rule - Demand gen creates qualified demand...
357 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
I use a funnel health stack where each stage has 2 to 4 core metrics. Metrics that matter most differ by funnel stage:Top of funnelICP reach qualityCost per engaged accou...
369 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo
I start by making the goal conversation concrete. “Aggressive target” is fine as ambition, but execution needs math and constraints. My approach:Translate revenue target ...
375 Views
Showpad Director, Growth Marketing | Formerly a child • 7mo
Data analytics, without question. Everything I do in marketing comes down to results – not just “this looks great” or “people liked it,” but hard, black and white numbers...
412 Views
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
There isn't a single, linear career path to landing a senior demand generation leadership role. The field of demand generation is multifaceted and draws on various discip...
646 Views
Salesforce Senior Director, Global SMB and Growth Campaigns • 9mo
I hear this a lot, especially as of lately. I think only time will tell how much of AI will truly take over a marketers job, but seeing as I've worked directly for two ma...
657 Views
ServiceNow Director, Integrated Marketing Campaign Management • 3mo
I think the shift from a Senior Demand Gen Manager to a Director role is less about doing more campaigns and more about changing how you think and where you focus your ti...
414 Views
ServiceNow Director, Integrated Marketing Campaign Management • 3mo
I think the most important skills for demand gen managers going forward fall into two buckets: how you think and how you execute.On the hard skills side, the first is dat...
395 Views
6sense VP, Brand & Growth Marketing • 3y
To gain influence, do your job well. When you join a team, it is essential to connect with all your teammates and try to add value as soon as possible. Throw yourself int...
955 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
It depends on your company and your market. As a baseline guide, I map Demand Generation resources to sales teams. If there are 2 products being sold by 2 different sales...
750 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
The key for agency success is establishing goals, no different than you would if you used internal resources. I recommend thinking in terms of both leading and lagging in...
785 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an ind...
1192 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in th...
676 Views
Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration...
2429 Views
Microsoft Director of Integrated Marketing, Americas • 6mo
For case study questions, some candidates tend to focus on the tactics and how they would deliver a DG plan. During interviews, be strategic and curious first. Then, aim ...
1354 Views
Writer VP, Demand Generation & Growth • 6mo
The biggest red flag that I see time and time again from demand gen folks, as well as marketers in general, is the clear absence of results they've owned or driven throug...
1187 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
It’s critical to understand what autonomy looks like for you before the interview. Once you have clarity on your definition of autonomy, consider the following types of q...
2435 Views
Snowflake Director Field Marketing - GCC, India • 6mo
There are a variety of measures that can help reduce bias in any interview, not only a demand gen one. Setting proper expectations on the job role and providing all inter...
402 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo
I don’t spend much time testing tactics. I care far more about how someone understands the role of demand gen in the broader GTM system.Candidates should be ready to talk...
367 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo
Anyone can manage a budget when everything’s working. The real test is what happens when it’s not.I ask candidates to walk me through a moment where something underperfor...
418 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo
Hot take: Demand gen and Sales should never be a handoff. It’s one system.
The strongest teams align on who they’re targeting and who they’re not, what signals matter, an...
426 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo
For me, the artifact matters less than how they use it. I’m looking for evidence of how someone thinks, not just what they shipped.I’ll usually ask for them to walk me th...
401 Views
Microsoft Director of Integrated Marketing, Americas • 6mo
For senior LT DG roles (e.g., Director or VP level roles), the expectation is about how you would be able to drive innovation and transform your team and business for gre...
1167 Views
6sense VP, Brand & Growth Marketing • 6mo
Please walk me through the last major launch you owned. How did you align Product Marketing, RevOps, and Sales, and what specific process or touchpoints kept everyone mov...
648 Views