Demand Generation Career Path

5 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
2228 Views
5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition.  1) All the events I ......Read More
961 Views
4 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast a certain volume of new names or registrants coming in and it doesn't hit. There are some factors that influence this like seas......Read More
789 Views
5 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 25
The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More
606 Views
4 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 25
The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to consider. Demand gen spans over many disciplines. Soft skills: * Effective communication * Critical thinking * Empathy Hard......Read More
896 Views
5 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingAugust 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams.   Someth......Read More
767 Views
5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I ......Read More
852 Views
4 Answers
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons......Read More
1316 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 25
I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is having a deep understanding of your customers. The sales and marketing relationship is critical. I am of the belief you have a u......Read More
1947 Views
5 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingAugust 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point.  In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More
799 Views