Demand Generation Career Path

3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJuly 16
Whether or not a 3rd-party agency will make sense for your business is truly dependent on your own scenario. I recommend considering your budget and resources to determine if hiring an agency would be more sensible than recruiting talent in-house. To measure success, you first need to start with......Read More
373 Views
3 Answers
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
Billboards, just like most people in the industry I'd imagine. I love OOH because good OOH is fun and creative. But it's an investment you really don't need until you truly need to invest in your brand to establish/maintain a leadership position or differentiate from the competition. I look forwa......Read More
718 Views
8 Answers
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 24
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
1827 Views
5 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 27
My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More
961 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 21
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
741 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 21
During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going to be spending a lot of time together! Here are 7 example questions that will vary depending o......Read More
419 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 21
I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: * 30 days: The first 30 days are about getting to k......Read More
620 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 21
I recommend thinking about the 30/60/90 plan as your roadmap or blueprint for success in your first 90 days. You are building a meaningful and purposeful plan to execute with measurable outcomes. This is your opportunity to demonstrate how you will fill the gap that you were hired for. This may m......Read More
520 Views
4 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
966 Views
2 Answers
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
Here are the skills I think you need to be a great demand generation leader: * Deep understanding of the sales process * Ability to connect sales and marketing * Email marketing * Google Analytics * SEO * Systems: Salesforce, Marketo, Hubspot, etc. * Knowledge of ABM programs * Un......Read More
701 Views