Stakeholder Management

4 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadFebruary 22
Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver...Read More
723 Views
5 Answers
Kexin Chen
Kexin Chen
Salesforce Vice President, C-Suite MarketingApril 25
I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho...Read More
615 Views
4 Answers
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 18
No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz...Read More
2162 Views
4 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMODecember 5
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus.  Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t...Read More
702 Views
4 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadFebruary 22
The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ...Read More
718 Views
5 Answers
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 18
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w...Read More
2553 Views
5 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 28
Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take this opportunity to share some 'tactics' that have worked for me.  1. Do you use common vocabulary? You will be surprised ho...Read More
2416 Views
3 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMODecember 5
I am focused on B2B marketing to create, drive and capture demand with the end goal of creating a pipeline for sales teams (well, ultimately to acquire customers!). From my perspective, the pillars that feed into the strategy for driving pipeline include: * Knowing our target audience * Creati...Read More
910 Views
2 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMODecember 5
1. Build relationships and build trust- get to know the people you want to influence- we are all human and want to do great work with people we know, like and trust- invest in this. 2. Listen- you may not agree with your stakeholders, but understand their perspectives, what drives t...Read More
666 Views
1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadFebruary 5
I believe the key to this question is to be very intentional with your time allocation. It’s a balance of managing defined priorities while also being flexible as needed. Be sure to communicate clear expectations for projects and ad-hoc requests. When is the deliverable needed? What is the priori...Read More
598 Views