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Influencing the C-Suite
Marketing Ops / Demand Gen Alignment
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Stakeholder Management
Stakeholder Management
4 Answers
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz......Read More
2119 Views
4 Answers
Tamara Niesen
WooCommerce CMO • December 6
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More
662 Views
4 Answers
Abhishek GP
Freshworks Senior Director - Global Demand Generation • July 29
I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of what a Demand gen team does will and should change as the organization matures. In the early days, in most orgs, Demand gen manage......Read More
1081 Views
4 Answers
Erika Barbosa
Counterpart Marketing Lead • February 23
The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More
679 Views
4 Answers
Abhishek GP
Freshworks Senior Director - Global Demand Generation • July 29
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More
1165 Views
5 Answers
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More
2494 Views
5 Answers
Abhishek GP
Freshworks Senior Director - Global Demand Generation • July 29
Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take this opportunity to share some 'tactics' that have worked for me. 1. Do you use common vocabulary? You will be surprised ho......Read More
2298 Views
3 Answers
Tamara Niesen
WooCommerce CMO • December 6
I am focused on B2B marketing to create, drive and capture demand with the end goal of creating a pipeline for sales teams (well, ultimately to acquire customers!). From my perspective, the pillars that feed into the strategy for driving pipeline include: * Knowing our target audience * Creati......Read More
857 Views
2 Answers
Tamara Niesen
WooCommerce CMO • December 6
1. Build relationships and build trust- get to know the people you want to influence- we are all human and want to do great work with people we know, like and trust- invest in this. 2. Listen- you may not agree with your stakeholders, but understand their perspectives, what drives t......Read More
627 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • February 6
I believe the key to this question is to be very intentional with your time allocation. It’s a balance of managing defined priorities while also being flexible as needed. Be sure to communicate clear expectations for projects and ad-hoc requests. When is the deliverable needed? What is the priori......Read More
565 Views