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Demand Generation Stakeholders

What are some examples of the types of insights you used to gain insight from internal stakeholders?

4 Answers

Kexin Chen

Salesforce Vice President, C-Suite Marketing • April 26

I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More

478 Views

How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?

2 Answers

Kanchan Belavadi

Snowflake Head of Enterprise Marketing, India • September 15

I find these 3 areas as critical towards building a demand gen team: * Content * Search * Design Depending on the rest of the marketing team structure, * Marketing Operations * Inside Sales and * ABM Can be a part of Demand gen or can sit outside this structure. The size of the ......Read More

386 Views

How do you align internal Stakeholders?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • February 23

Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver......Read More

382 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • February 23

The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More

431 Views

How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.

5 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More

2024 Views

Do you approach stakeholder management differently based on the team you're talking to? And if so, how?

3 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 29

100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More

740 Views

How do you approach building successful partnerships across multiple functions?

3 Answers

Kathy O'Donnell

Gong EMEA Marketing Director • December 21

As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ......Read More

617 Views

How do you go about resolving conflict between team members?

3 Answers

Tamara Niesen

Housecall Pro VP, Product Marketing • December 6

Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More

365 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

4 Answers

Tamara Niesen

Housecall Pro VP, Product Marketing • December 6

This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ......Read More

357 Views

What are some of your top strategies in driving alignment with Sales?

5 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 29

Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take this opportunity to share some 'tactics' that have worked for me. 1. Do you use common vocabulary? You will be surprised ho......Read More

1303 Views