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Demand Generation Stakeholders

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

6 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 27

My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More

1602 Views

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

5 Answers

Erika Barbosa

Counterpart Marketing Lead • May 14

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More

2949 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

6 Answers

Tamara Niesen

WooCommerce CMO • December 5

This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ......Read More

938 Views

If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • May 2

If I could give my younger self advice on influencing the C-Suite, I would recommend the following: * Speak their language (not yours). Their time is very limited. * Speak to their priorities (not yours). Don't get into details that they don't care about. * Know your numbers inside and......Read More

639 Views

What do demand generation managers get wrong when trying to influence the C-Suite?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • May 1

The main mistake that demand generation managers make when trying to influence the C-Suite is focusing too much on tactics and metrics instead of the business outcomes that matter most to executives, such as revenue and profitability. When demand generation managers fail to speak the language ......Read More

414 Views

How do you influence the C-Suite to get more resources?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • May 10

In order to influence the C-Suite to get more resources, your case has to be backed by data and a clear story on how it will support the desired business outcomes. While this has always been the case, it is even more so in today’s economy. Here are some tips to start with: * Identify the need ......Read More

582 Views

Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • May 3

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align them with overarching business outcomes and the priorities that support these outcomes. Here are a few tips: * Alignment w......Read More

453 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

4 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go in with a positive mindset! Then, try to create a shared fact base so that you’re all working from the same data. Once you hav......Read More

2575 Views

How do Demand Generation key stakeholders from other departments change as your company grows?

6 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p......Read More

2905 Views

What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?

5 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: * First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd......Read More

2315 Views

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