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Demand Generation
Demand Generation Stakeholders
Demand Generation Stakeholders
How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?
2 Answers
What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?
6 Answers
How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.
6 Answers
Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
7 Answers
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
5 Answers
How do you ensure that the definition of a Marketing Qualified Lead (MQL) is continually evolving to reflect the changing market and sales needs?
1 Answer
Can you share a specific instance where a misalignment between sales and demand gen led to a significant challenge? How was it resolved?
1 Answer
In what ways have you integrated sales feedback into the demand gen strategy without compromising the broader marketing objectives?
1 Answer
How do you navigate the tension between sales-driven short-term goals and demand gen’s focus on long-term brand building?
1 Answer
What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?
6 Answers
Do you approach stakeholder management differently based on the team you're talking to? And if so, how?
5 Answers
What's your advice on improving a historically tense relationship between functions?
6 Answers
How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?
5 Answers
How do you approach building successful partnerships across multiple functions?
5 Answers
How do Demand Generation key stakeholders from other departments change as your company grows?
7 Answers
How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?
7 Answers
Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?
5 Answers
If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?
3 Answers
What do demand generation managers get wrong when trying to influence the C-Suite?
3 Answers
How do you influence the C-Suite to get more resources?
2 Answers
Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?
3 Answers
How do you align internal Stakeholders?
4 Answers
What are some examples of the types of insights you used to gain insight from internal stakeholders?
5 Answers
What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?
4 Answers
How do you go about resolving conflict between team members?
4 Answers
What is the best cadence for gathering stakeholder feedback in preparation for a launch?
4 Answers
What are some of your top strategies in driving alignment with Sales?
5 Answers
Who do you align yourself with to gain momentum in the leadership organization?
1 Answer
What are the best habits to do when working with C-Suite?
1 Answer
What do your interactions with the C-Suite look like on a regular basis?
1 Answer
What are some ways that junior and newer demand generation managers can get greater exposure to the C-Suite?
1 Answer
Earlier in your career, how did you work with the C-Suite?
1 Answer
What are the top 3 things that will provide value to C-Suites as a demand generation manager?
1 Answer
What are the pillars of your demand-generation strategy? Key channels and approaches? How to you align the different stakeholders in these processes?
3 Answers
How to go about influencing people across different functions and teams?
2 Answers
How do you prioritize your Demand Generation projects and still make time for ad-hoc requests?
1 Answer
How to establish credibility and trust in people around you?
3 Answers
What are some of the best ways to begin becoming a more influential Demand Generation Manager?
4 Answers
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