Demand Generation Stakeholders

6 Answers
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 18
We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: *  First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd...Read More
2368 Views
5 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 28
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s...Read More
1213 Views
6 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMODecember 5
Understand how each of you are wired. Personality tests are helpful here, especially as it relates to how someone makes decisions, and how they like to receive or give feedback. And then, I prefer to rip off the bandaid, meet face to face (screens are okay too) and share objective feedback. If yo...Read More
828 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 18
I’m going to approach these questions from the perspective of a product-led growth (PLG) startup (my current position). The reason for this is because I could answer this question in several ways based on many factors. This will help me not have to just say, “it depends”. :) If you are curious ab...Read More
346 Views
5 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 28
I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of what a Demand gen team does will and should change as the organization matures. In the early days, in most orgs, Demand gen manage...Read More
1130 Views
5 Answers
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ...Read More
1123 Views
7 Answers
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 18
I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p...Read More
3069 Views
7 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 27
My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ...Read More
1870 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due...Read More
2975 Views
6 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMODecember 5
This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ...Read More
994 Views