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Influencing the C-Suite
Marketing Ops / Demand Gen Alignment
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Stakeholder Management
Demand Generation Stakeholders
3 Answers
Erika Barbosa
Observable Head of Growth Marketing • May 15
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
222 Views
2 Answers
Kexin Chen
Salesforce Vice President, C-Suite Marketing • April 26
I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More
388 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 12
To gain momentum in the leadership organization it is important to build relationships with other leaders within the organization because it can help to create a more collaborative and supportive work environment. By working together and sharing ideas, leaders can help to improve processes and dr......Read More
188 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 11
In order to influence the C-Suite to get more resources, your case has to be backed by data and a clear story on how it will support the desired business outcomes. While this has always been the case, it is even more so in today’s economy. Here are some tips to start with: * Identify the need ......Read More
174 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 10
When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired business outcomes. It's incredibly helpful to try to see things from their perspective. Here are a few additional habits to keep in......Read More
189 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 9
This will vary greatly depending on the size of your company. I will answer this question from different perspectives. At an enterprise-sized company (15,000+ employees), I primarily interacted with the CMO. We discussed data insights, winning creative and messaging, and what was working and not......Read More
177 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 7
Junior and newer demand generation managers can increase their exposure to the C-Suite in a few ways. Here are a couple of ideas to get started: Firstly, speak with your manager to discuss topics such as career advancement and express your interest in understanding what options are available to......Read More
178 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 6
Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that managers would ask for all the details and then distill them down appropriately for the specific C-Suite. There were times when ......Read More
174 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 5
Without knowing more about your specific industry, go-to-market motion, and company maturity, it's challenging to provide a definitive answer. Generally speaking, there are a few key questions that can provide value to C-Suites depending on your context. To demonstrate value to C-Suites, it's ......Read More
190 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • May 4
Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align them with overarching business outcomes and the priorities that support these outcomes. Here are a few tips: * Alignment w......Read More
157 Views