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Demand Generation Stakeholders

4 Answers
Kexin Chen
Kexin Chen
Salesforce Vice President, C-Suite MarketingApril 26
I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More
478 Views
2 Answers
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, IndiaSeptember 15
I find these 3 areas as critical towards building a demand gen team: * Content * Search * Design Depending on the rest of the marketing team structure, * Marketing Operations * Inside Sales and * ABM Can be a part of Demand gen or can sit outside this structure.   The size of the ......Read More
386 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingFebruary 23
Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver......Read More
382 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingFebruary 23
The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More
431 Views
5 Answers
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More
2024 Views
3 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 29
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More
740 Views
3 Answers
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 21
As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ......Read More
617 Views
3 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingDecember 6
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus.  Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More
365 Views
4 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingDecember 6
This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ......Read More
357 Views
5 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 29
Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take this opportunity to share some 'tactics' that have worked for me.  1. Do you use common vocabulary? You will be surprised ho......Read More
1303 Views