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Sales / Demand Gen Alignment
Sales / Demand Gen Alignment
How do you ensure that the definition of a Marketing Qualified Lead (MQL) is continually evolving to reflect the changing market and sales needs?
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Can you share a specific instance where a misalignment between sales and demand gen led to a significant challenge? How was it resolved?
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In what ways have you integrated sales feedback into the demand gen strategy without compromising the broader marketing objectives?
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How do you navigate the tension between sales-driven short-term goals and demand gen’s focus on long-term brand building?
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