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AMA: ActiveCampaign Director of Product Management, Veronica Hudson on SMB Product Management
June 8 @ 10:00AM PST
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ActiveCampaign Director of Product Management, Veronica Hudson on SMB Product Management
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Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 8
The biggest change is the importance product plays in customer acquisition via trials and retaining customers past the 90-day onboarding period. When a product is self-serve, a PM should be paying attention to how their features drive trial conversion and the role they play in the customer onboar......Read More
698 Views
1 request
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 9
There is always going to be some nuance to individual features or problem sets based on a company being SMB, MM or Enterprise. However, I do believe that many features can still be used across business types, it really comes down to pricing, positioning and packaging. For example, you might have ......Read More
936 Views
1 request
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 9
Everyone is going to make new mistakes coming into a PM role depending on where they are starting from. For me, my biggest mistake was letting my own imposter syndrome take over. I had worked so hard to move from a CSM role into product and once it finally happened, I couldn't get rid of the voic......Read More
628 Views
2 requests
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 8
This varies by organization. Regardless of the size of your product team, you should have the expectations for each level of product well defined and socialized throughout the organization (typically APM, PM, SPM, Group or Principle PM, Director etc). Even if you are only a team of one, it helps ......Read More
452 Views
1 request
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 9
As someone who moved from a CSM role into product management, I get asked this question frequently. While my answers are specific to my own experience, I've seen them work for others that have moved into product roles as well: 1. The most straightforward way to break into product management is ......Read More
887 Views
2 requests
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 9
Any time I've accepted or considered accepting an offer from another organization, there are a few things I take into consideration: * Why am I interested in this opportunity? What new challenges or opportunities does it present me that I am not getting in my current role? For example, am ......Read More
730 Views
1 request
Veronica Hudson
ActiveCampaign Senior Director of Product Management • June 9
I think of product management skill sets in three major buckets: technical, business, and customer understanding. When I talk to aspiring product managers, I like to gauge the maturity of their skills sets in each of these buckets. Ideally a candidate would be strong in one bucket, have some basi......Read More
752 Views
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