AMA: ActiveCampaign Director of Product Management, Veronica Hudson on SMB Product Management

As someone who moved from a CSM role into product management, I get asked this question frequently. While my answers are specific to my own experience, I've seen them wor...

This varies by organization. Regardless of the size of your product team, you should have the expectations for each level of product well defined and socialized throughou...

There is always going to be some nuance to individual features or problem sets based on a company being SMB, MM or Enterprise. However, I do believe that many features ca...

Everyone is going to make new mistakes coming into a PM role depending on where they are starting from. For me, my biggest mistake was letting my own imposter syndrome ta...

Any time I've accepted or considered accepting an offer from another organization, there are a few things I take into consideration: Why am I interested in this opportun...

I think of product management skill sets in three major buckets: technical, business, and customer understanding. When I talk to aspiring product managers, I like to gaug...

The biggest change is the importance product plays in customer acquisition via trials and retaining customers past the 90-day onboarding period. When a product is self-se...