Veronica Hudson

There is always going to be some nuance to individual features or problem sets based on a company being SMB, MM or Enterprise. However, I do believe that many features ca...

The biggest change is the importance product plays in customer acquisition via trials and retaining customers past the 90-day onboarding period. When a product is self-se...

As someone who moved from a CSM role into product management, I get asked this question frequently. While my answers are specific to my own experience, I've seen them wor...

I think of product management skill sets in three major buckets: technical, business, and customer understanding. When I talk to aspiring product managers, I like to gaug...

Any time I've accepted or considered accepting an offer from another organization, there are a few things I take into consideration: Why am I interested in this opportun...

This varies by organization. Regardless of the size of your product team, you should have the expectations for each level of product well defined and socialized throughou...

Everyone is going to make new mistakes coming into a PM role depending on where they are starting from. For me, my biggest mistake was letting my own imposter syndrome ta...

Bringing engineering into KPI discussions is a must for any Product Org, especially when we are considering key B2B business metrics like churn and retention. I think pro...

Every KPI exercise should start by asking, "What are the direct business outcomes we hope to move the needle on with this intiative?"So often I see KPIs focused on someth...

This is not a single KPI, but often in the past, I've seen KPIs set that are not tied back in any way to broader business goals. For example, if a product manager on my t...