AMA: ActiveCampaign Senior Director of Product Management, Veronica Hudson on Product Management KPI's

Every KPI exercise should start by asking, "What are the direct business outcomes we hope to move the needle on with this intiative?"So often I see KPIs focused on someth...

This has been a hot topic on my team recently. I think the default answer for many is that PMs own all of the metrics around a feature launch, including adoption. However...

This is not a single KPI, but often in the past, I've seen KPIs set that are not tied back in any way to broader business goals. For example, if a product manager on my t...

Create forcing functions that will encourage KPI creation and analysis throughout the product life cycle. Here are some ways I've had success in doing so: I've found OKR...

Bringing engineering into KPI discussions is a must for any Product Org, especially when we are considering key B2B business metrics like churn and retention. I think pro...

Maybe this is controversial, but I believe KPIs should be hypothesis-oriented with an eye towards learning what is and is not working to move the needle on an overarching...