AMA: Adobe Director of Product Management, Growth, Deepti Pradeep on Establishing Growth Product Management
August 13 @ 10:00AM PT
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With the tech industry increasingly shifting toward AI-driven products and experiences, how do you see the role of growth product managers evolving?
What new skills, mindsets, or areas of ownership do you think will define success for growth PMs in this new landscape?
Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
Product Growth has always used AI to some extent - we have always leveraged various types of models like propensity models for revenue optimization, predictive models to ...
705 Views
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When there’s a lot of top-down direction and competing priorities, how do you cut through the noise to advocate for what you believe is the most impactful opportunity?
How do you balance staying aligned with leadership while still driving conviction in your point of view?
Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
Data is at the heart of every negotiation. First, deeply understand what levers drive your specific business and where the biggest problem areas. For example, do you hav...
558 Views
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Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
First, listen to the POV of sales with empathy. Why did they feel the need to go straight to Engineering? Was it a one off urgent need? Is this just a habit? or do they f...
490 Views
1 request
Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
First, gather all your data evidence. You may need to partner with someone in Data Science/Analytics or run the queries yourself.Identify the % MAU using each feature and...
542 Views
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Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
Start by identifying the core lever you need to move. For a B2B product, this might be new customer acquisition. For B2C, it could be daily or weekly usage metrics (e.g.,...
1202 Views
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Adobe Senior Director of Product Management & Growth (Creative Cloud) • 8mo
People stay in roles so long as they are inspired by their leader, feel valued and feel like they are growing their skills. I’ll break each of these down in terms of how ...
876 Views
1 request