AMA: Adobe GM / Head of Product, Sriram Iyer on Product Vision

May 3 @ 9:00AM PST

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Adobe GM / Head of Product, Sriram Iyer on Product Vision

Top Questions

When creating your product vision statement, what do you research?

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More

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When pivoting to a new product vision, what next steps would you take?

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some e......Read More

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What exercises help you to define a product vision statement?

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t......Read More

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Is a product vision statement worth user testing?

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak......Read More

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What kind of metrics do you use to track your product vision? Is it necessary?

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ......Read More

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