Sharebird
CommunitiesAMA'sJob Board
Product Marketing Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Product Management Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Demand Generation Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Revenue Operations Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Customer Success Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Sales Community
Upcoming AMA's
Top AMA's
Topics
Top Contributors
Top Teams
Sign Up / Sign In
Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Sriram Iyer

Sriram IyerShare

GM / Head of Strategy, Product & Partnerships, Adobe
About
Product Executive with hands-on global experience leading product vision, product strategy, and go-to-market strategy. Successful track record of building products from concept to commercialization...more
Content
When creating your product vision statement, what do you research?
Most Relevant
Sriram Iyer
Sriram Iyer
GM / Head of Strategy, Product & Partnerships at Adobe | Formerly Salesforce, Deloitte • May 3
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. et...Read More
6 Saves
Reply
541 Views
Is a product vision statement worth user testing?
Most Relevant
Sriram Iyer
Sriram Iyer
GM / Head of Strategy, Product & Partnerships at Adobe | Formerly Salesforce, Deloitte • May 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to t...Read More
6 Saves
Reply
521 Views
What exercises help you to define a product vision statement?
Most Relevant
Sriram Iyer
Sriram Iyer
GM / Head of Strategy, Product & Partnerships at Adobe | Formerly Salesforce, Deloitte • May 3
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I'...Read More
4 Saves
Reply
498 Views
What kind of metrics do you use to track your product vision? Is it necessary?
Most Relevant
Sriram Iyer
Sriram Iyer
GM / Head of Strategy, Product & Partnerships at Adobe | Formerly Salesforce, Deloitte • May 3
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure ...Read More
7 Saves
Reply
498 Views
When pivoting to a new product vision, what next steps would you take?
Most Relevant
Sriram Iyer
Sriram Iyer
GM / Head of Strategy, Product & Partnerships at Adobe | Formerly Salesforce, Deloitte • May 3
Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd...Read More
4 Saves
Reply
468 Views
Credentials & Highlights
GM / Head of Strategy, Product & Partnerships at Adobe
Formerly Salesforce, Deloitte
Top Product Management Mentor List
Product Management AMA Contributor
Studied at MBA (Mktg), MS (IT Systems), BS (Physics, Electronics)
Lives In San Jose, CA
Hobbies include Chess, Poker, Music, Movies, Reading
Knows About Product Vision, Influencing the C-Suite
Speaks English, Hindi, Gujarati, Tamil