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Sriram Iyer
GM / Head of Strategy, Product & Partnerships, Adobe
About
Product Executive with hands-on global experience leading product vision, product strategy, and go-to-market strategy. Successful track record of building products from concept to commercialization. Passionate about identifying and solving new bus......more
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Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More
1194 Views
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ......Read More
910 Views
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t......Read More
818 Views
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak......Read More
747 Views
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some e......Read More
711 Views
Credentials & Highlights
GM / Head of Strategy, Product & Partnerships at Adobe
Formerly Salesforce, Deloitte
Top Product Management Mentor List
Product Management AMA Contributor
Studied at MBA (Mktg), MS (IT Systems), BS (Physics, Electronics)
Lives In San Jose, CA
Hobbies include Chess, Poker, Music, Movies, Reading
Knows About Product Vision, Influencing the C-Suite
Speaks English, Hindi, Gujarati, Tamil