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Sriram Iyer

Sriram Iyer

GM / Head of Products and Partnerships, Adobe DVA, Adobe
Product Executive with hands-on global experience leading product vision, product strategy, and go-to-market strategy. Successful track record of building products from concept to commercialization...more

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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
What kind of metrics do you use to track your product vision? Is it necessary?
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ...more
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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
Is a product vision statement worth user testing?
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak...more
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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
What exercises help you to define a product vision statement?
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t...more
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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
When pivoting to a new product vision, what next steps would you take?
Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some e...more
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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
When creating your product vision statement, what do you research?
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i...more
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Credentials & Highlights
GM / Head of Products and Partnerships, Adobe DVA at Adobe
Formerly Salesforce, Deloitte
Product Management AMA Contributor
Product Vision
Studied at MBA (Mktg), MS (IT Systems), BS (Physics, Electronics)
Lives In San Jose, CA
Hobbies include Chess, Poker, Music, Movies, Reading
Knows About Product Management Career Path, Product Strategy, Growth Product Management, Product ...more
Speaks English, Hindi, Gujarati, Tamil
Work with Sriram
Product Marketing Specialist/Mgr
San Francisco or San Jose, CA
Principal Product Marketing Manager - Illustrator
San Francisco, CA or San Jose, CA - remote
Senior Product Marketing Manager
San Francisco, CA
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