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AMA: Amplitude Director of Product, Hiral Shah on Building 0-1 Products
March 30 @ 10:00AM PST
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Amplitude Director of Product, Hiral Shah on Building 0-1 Products
Top Questions
What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Hiral Shah
DocuSign Director of Product Management • March 30
I have a very simple framework for building 0-1 product - IVC framework 1. Identify: * The first step in developing any product or feature is to identify the user's needs. Hence, your goal should be to talk to as many users as you possibly can to understand what they say, do, think, a......Read More
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Hiral Shah
DocuSign Director of Product Management • March 30
Validating the problem is of course a critical step in building a great product. A couple of signals to look for * Do you have a clearly articulated problem statement you are trying to solve * Did you conduct robust user research to narrow down your problem statement to know what you would ......Read More
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Hiral Shah
DocuSign Director of Product Management • March 30
Phenomenal question, I recently gave a full talk on this topic. I think about going multi-product as a way to transform your company for the long run and to expand companies life cycle. Every company has a cycle of life - Companies are in startup mode, growth phase, and peak before start decl......Read More
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Hiral Shah
DocuSign Director of Product Management • March 30
Great question! I do agree with Reid's quote, that said I do think your first version should still be "valuable" so then you know whether it will really solve the problem. Regarding how to get buy-in from stakeholders in large companies, think about what they care about and frame what you are doi......Read More
558 Views
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Hiral Shah
DocuSign Director of Product Management • March 30
There are a couple of different things you have to do and validate that can help demonstrate the revenue potential. * You have to do is TAM (Total Addressable Market) analysis. For this, you are looking for industry reports - how an industry has grown, how spending has grown, back of the......Read More
601 Views
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Hiral Shah
DocuSign Director of Product Management • March 30
There are several things that you can consider mistakes, but I do view them as learning opportunities. Every PM goes through some of these in their career (including myself). Here are some of the common mistakes I have seen PMs make: * Not talking to customers to validate the problem: A lot of ......Read More
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Hiral Shah
DocuSign Director of Product Management • March 30
Prioritization is an art + science thing. The reason I say this is no matter what frameworks you use or apply, you will always be working with less than 100% data. Hence, your past experience is going to guide the recommendation on prioritization. That said here are a couple of dimensions to look......Read More
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Hiral Shah
DocuSign Director of Product Management • March 30
When you are thinking about problem statements, you need to first rephrase the problem as a hypothesis, then try to gather as much as data as possible quantitative (usage patterns, experiment results, etc) and qualitative (user research), analyze competitors trying to solve a similar problem, cre......Read More
494 Views
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Hiral Shah
DocuSign Director of Product Management • March 30
There are a lot of ways to gather feedback about a problem and build conviction around them, and all of them involve talking to your potential target customers. For this partnering with a designer/user researcher helps a ton. In our company, we think of PMs, Designers and Engineering Lead as thre......Read More
497 Views
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How do you go about brainstorming the right solutions in terms of coming up with user experience to address the validated problems to be solved for users
How and where do you get inspiration to determine how and what types of user experience to be built and fleshing this our in your user stories while writing PRD
Hiral Shah
DocuSign Director of Product Management • March 30
When thinking about Solutions, think they can come from anywhere - From you, from customers, from cross-functional peers, from industry, competitors, or from your everyday experiences with other products. Hence, it's important to keep you mind open and think of different things where you can get ......Read More
634 Views
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