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Hiral Shah

Hiral Shah

Director of Product Management, DocuSign

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Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
There are several things that you can consider mistakes, but I do view them as learning opportunities. Every PM goes through some of these in their career (including myself). Here are some of the common mistakes I have seen PMs make: * Not talking to customers to validate the problem: A lot of ...Read More
1222 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
I have a very simple framework for building 0-1 product - IVC framework 1. Identify: * The first step in developing any product or feature is to identify the user's needs. Hence, your goal should be to talk to as many users as you possibly can to understand what they say, do, think, a...Read More
1074 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
Validating the problem is of course a critical step in building a great product. A couple of signals to look for * Do you have a clearly articulated problem statement you are trying to solve * Did you conduct robust user research to narrow down your problem statement to know what you would ...Read More
827 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
Prioritization is an art + science thing. The reason I say this is no matter what frameworks you use or apply, you will always be working with less than 100% data. Hence, your past experience is going to guide the recommendation on prioritization. That said here are a couple of dimensions to look...Read More
686 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
When thinking about Solutions, think they can come from anywhere - From you, from customers, from cross-functional peers, from industry, competitors, or from your everyday experiences with other products. Hence, it's important to keep you mind open and think of different things where you can get ...Read More
645 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
There are a couple of different things you have to do and validate that can help demonstrate the revenue potential.  * You have to do is TAM (Total Addressable Market) analysis. For this, you are looking for industry reports - how an industry has grown, how spending has grown, back of the...Read More
621 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
Phenomenal question, I recently gave a full talk on this topic.  I think about going multi-product as a way to transform your company for the long run and to expand companies life cycle.  Every company has a cycle of life - Companies are in startup mode, growth phase, and peak before start decl...Read More
574 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
Great question! I do agree with Reid's quote, that said I do think your first version should still be "valuable" so then you know whether it will really solve the problem. Regarding how to get buy-in from stakeholders in large companies, think about what they care about and frame what you are doi...Read More
566 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
There are a lot of ways to gather feedback about a problem and build conviction around them, and all of them involve talking to your potential target customers. For this partnering with a designer/user researcher helps a ton. In our company, we think of PMs, Designers and Engineering Lead as thre...Read More
502 Views
Hiral Shah
Hiral Shah
DocuSign Director of Product ManagementMarch 31
When you are thinking about problem statements, you need to first rephrase the problem as a hypothesis, then try to gather as much as data as possible quantitative (usage patterns, experiment results, etc) and qualitative (user research), analyze competitors trying to solve a similar problem, cre...Read More
501 Views
Credentials & Highlights
Director of Product Management at DocuSign
Top Product Management Mentor List
Product Management AMA Contributor
Top 10 Product Management Contributor
Knows About Product Strategy, Product Management Skills, Building 0-1 Products, Enterprise Produc...more