AMA: Amplitude Vice President, Product Management, Ibrahim Bashir on Establishing Product Management

My # goal is to provide leverage around the strategy: If we're having impact, accelerate and expand If we're not having impact, get into that mode ensure all work conne...

I think the PM role can be very narrow when there are many fully staffed cross-functional partners with expertise across engineering / UX / testing / data / marketing, wh...

I try and start with a combined top-down / bottom-up exercise. Top-down: what are the top 1-3 business objectives that we can move the needle on with product work? Let's...

I would start with minor tweaks to the existing process vs trying to completely re-do things - most changes that stick only tweak 1 variable at a time vs trying to change...

The biggest challenge comes from cross-functional partners (engineering, sales, marketing) who may not have prior experience partnering with PMs and aren't bought in to i...

Ideally, you have "vertical" product teams whose charter is shipping end-user-facing features around a particular problem / persona. You may also have "horizontal" produc...

This does happen, and it's usually the result of a communication / execution dysfunction. To start with, no salesperson wakes up and says let me go around and undermine t...

There are obviously a bunch of goal setting / tracking frameworks that are designed to do this (for example OKRs) but I tend to start with where and why any misalignment ...