Ibrahim Bashir

There are obviously a bunch of goal setting / tracking frameworks that are designed to do this (for example OKRs) but I tend to start with where and why any misalignment ...

This does happen, and it's usually the result of a communication / execution dysfunction. To start with, no salesperson wakes up and says let me go around and undermine t...

I try and start with a combined top-down / bottom-up exercise. Top-down: what are the top 1-3 business objectives that we can move the needle on with product work? Let's...

I would start with minor tweaks to the existing process vs trying to completely re-do things - most changes that stick only tweak 1 variable at a time vs trying to change...

Ideally, you have "vertical" product teams whose charter is shipping end-user-facing features around a particular problem / persona. You may also have "horizontal" produc...

The biggest challenge comes from cross-functional partners (engineering, sales, marketing) who may not have prior experience partnering with PMs and aren't bought in to i...

My # goal is to provide leverage around the strategy: If we're having impact, accelerate and expand If we're not having impact, get into that mode ensure all work conne...

I think the PM role can be very narrow when there are many fully staffed cross-functional partners with expertise across engineering / UX / testing / data / marketing, wh...