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Rodrigo Davies

AMA: Asana Director of Product Management, AI, Rodrigo Davies on Building 0-1 Products

March 5, 2025 @ 10:00AM PT

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  1. How do you know if you have validated the problem space enough to start dedicating engineering resources to building out the product?

    Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 1y

    There are many potential signals – just one of these is enough! You're starting to hear the same problems repeated in a lot of your research You don't have a clear view of feasibility of the solutions you're thinking of (you need to start prototyping) You have a potential customer willing to pay for the solution you've shared with them Bear in mind that bringing eng resources to the project isn't a binary, and you should be partnering with an eng lead from the start of your discovery so they can ...Read More

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  2. How do you prioritize various validated problems?

    Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 1y

    There a several great frameworks out there, e.g. RICE. I like to prioritize problems against feasibility (e.g. RICE), and then against their alignment to the company's overall strategy. Being able to articulate why the problem(s) you're solving support company strategy is a key part of building stakeholder alignment around your idea, if you're operating in an existing company. When evaluating potential strategies, I like Gibson Biddle's DHM model as a starting point.

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  3. What are the top mistakes product managers make when building a 0 to 1 product?

    Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 1y

    1 Waiting too long to talk to potential customers. Start with just your idea of what you think might be compelling. Can a potential customer immediately understand and get excited about it?
    2 Waiting too long to prototype a solution. What actually works well in practice? What's hard? This is especially true with AI products.
    3 Not paying enough attention to the competition - including the other ways people get the job done, e.g. on paper!

    877 Views
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  4. How do you get inspiration for product design when it comes to designing a new product?

    After gathering all the requirements and having great insights into users pinpoints, studied competitors, and market trends, How do you then get the inspiration for design layout before talking to your designer to translate all of this into an intuitive user experience

    Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 1y

    It sounds like you're potentially looping your designer in too late. They should be there early to help you think through competitors, potential inspiration in the market, and help you learn from users. Getting a user's first explanation of their painpoints is one thing, but you will develop your understanding of their painpoints by showing them potential solutions (that you and your designer work on together). That all said, if I'm short of immediate inspiration, I like to look laterally, outsi ...Read More

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    2 requests