Rodrigo Davies

Rodrigo Davies

Product Management Lead, AI, Asana

Content

Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIMay 17
* I get frustrated whenever I hear business outcomes and customer outcomes described as two forces that are in tension, and that it’s necessary to choose between either building a fantastic product or having a fantastic business. It’s certainly possible to have a highly profitable busin......Read More
3725 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIMay 17
I transitioned from journalism to product management earlier in my career, and although it’s not a straightforward path, it’s actually pretty common for PMs to join tech from other sectors. An Asana PM teammate of mine, Ari Janover, actually has the best articulation of how to make the transition......Read More
2965 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIMay 17
For me the biggest differentiator is having a growth mindset. This doesn't just mean they want to make an impact and improve as a PM. For me it comes down to three things: 1. They have a sense of what they know and don't know, and are always eager to learn more. They question their own assu......Read More
2583 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIMay 17
* One common misconception about b2b product teams is that they should spend most of their time thinking about the buyer (e.g. an executive, IT decision maker) rather than the individuals using the product every day. This misconception arises because in business settings, everyday users......Read More
1004 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
We rate our roadmaps and capacity plans by confidence level – so 6 months out is 70% confidence, beyond that is 50% or more. For choosing the right cadence, I think it makes sense to pay attention to the speed of your iteration cycle, your sales cycle length, and how quickly the space you're in i......Read More
404 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
It depends a lot on the team, of course. There should always be a one-page version that any interested stakeholder can consume, but that won't answer all the questions some teams will have. I've found doing live Q&As with teams or groups of teams during roadmapping can be super helpful, to find o......Read More
268 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
Sales having a strong opinion about what customers want and being driven to advocate for it is actually a powerful asset! It sounds like where you're struggling is this energy is being directed into specific solutions. Try making time before solutions become an "ask" from sales to do upstream dis......Read More
239 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
There are a few gradations of what public means in practice – i.e. 100% open (e.g. with rankings), partially open (narrative, but not prioritized), public to customers. I think it's always important to have a version that you can easily share with customers on demand, and most companies will want......Read More
238 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
In these situations it's important for product to lead with a customer-backed, strategic product opinion. If you aren't already an expert in what your customers want, and the strategic landscape your product is operating in, gather those insights and facilitate a conversation with leadership abou......Read More
230 Views
Rodrigo Davies
Rodrigo Davies
Asana Product Management Lead, AIOctober 25
It sounds like you're probably concerned about pushback from stakeholders for whom longer-term planning is highly beneficial, e.g. sales and marketing. Having a "plan for a plan" could help here – in other words, "we're pivoting and we don't want to plan more than 3 months out because we need to ......Read More
226 Views
Credentials & Highlights
Product Management Lead, AI at Asana
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